John Andrews is a Competitive Webmaster and Search Engine Optimization Consultant in Seattle, Washington. This is John Andrews blog on issues of interest to the SEO community and competitive webmasters. Want to know more?  Competitive Web & SEO

Google Fiber – Bellingham, WA

Here’s some PR coming out of Bellingham. It was made by Hand Crank Films, commissioned by the City of Bellingham for a reported $5,000 fee. This was featured on TechFlash


See more PR efforts from Bellingham here. Bellingham leadership decided to spend money chasing this Google promotion, like many other cities. This $5,000 plus the cost of producing the 6 or so other less-commercial videos, plus I presume the formal application that had to be submitted. Meeting time for several officials, plus the contracts department and legal and accounting. Not sure if Hand Crank needed any permits to shoot this, given the string and all.

I’m sure someone weighed the value of this… oh let’s just say $35,000 total expense vs. the return of a shot at “free” Google fiber.

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