Looking for a content strategy for your SEO blog? Learn from the best! Scour the SEO feeds and twitter lists, and notice what works for the SEO crowd. I did, and I compiled this Top Ten list of SEO Blog Content Strategies.
Top Ten SEO Blog Content Tips for 2010
1. Make a “Top 10 List” of interest to beginner SEO consultants with little business experience. You can do it! You really can! Just pick any micro topic, and focus on it like a laser. Make up ten possible things and list them as a “Top Ten” list. Don’t go into detail… you don’t want anyone to notice you don’t really know what you’re writing about. Just a line or two for each. I see people fail at this over and over, but for the sole reason that they add too much detail! Just make the statement, repeat it with a nte or two on how it *might* work, and move on.
2. Make a “Top Ten SEO Myths” post
Same as #1, just pick any ten things that peopel disagree about. Call them “myths” and viola… great content!
3. Make a Top 101 List
Same as #1 above, just super long. More than 100 so that it’s remarkable (101 is better and 103 is even better.. you get the idea). Prevailing SEO wisdom says many people can easily memorize Top 10 lists and so they read and move on. But tose same people will fail to get past 23 on your list, and so they will bookmark it. The truth is, they don’t actually book mark because they have no intention of coming back. Instead, they send it to someone else to try and extract some social proof value out of it. Go ahead.. test this for yourself! Or.. just write a Top 103 list!
4. Make a Top 10 List of SEO Posts
And yes, it can actually be a Top 10 List of Top 10 Lists. In the SEO field, even that will work! Go ahead.. try it! Consider doing it weekly.
5. make a Top Ten List for off topic things for SEOs
SEO people pay to much attention to themselves and their friends. Exploit that, by showing them there is more to the world than what they already pay attention to. How easy is that! Pick 10 things out of a gazillion things on the Internet. Cats, dogs, cakes, bacon… whatever. Don’t spend any time on picking… just DO IT. And do it on Friday or Monday.
6. Make Top 10 Things Not to Do in SEO List
The contrarian route.. works great! Be sure and include “Don’t Publish Top 10 Lists” because, well, it needs to be there.
7. Make a Top Ten List referencing a celebrity and SEO
Something like “Top Ten SEO Tricks Jason Mraz Doesn’t Know” or “Top Ten SEO Mistakes Ashton Kutcher Makes”. Then take one of your previous “Top Ten” SEO lists (or contrarian lists) and add one line to each item, mentioning Jason Mraz or Ashton Kutcher. No one will actually read it… so just make sure you don’t write much.
8. Make a Top 10 Ways post for SEO
There is a little known physiological tendency among SEO people (believed to be genetic, but possible environmentally exacerbated e.g. beer, hard liquor, excess oxygen) to cite and refer Top Ten SEO lists. You can try it for yourself. See 9 and 10.<
9. Make a Top 10 Reasons why your should NOT Read This Top 10 List
Again, if it works, why argue? Success on the web is all in the execution.
10. Make a Top 10 Reasons why your MUST Read This Top 10 List
Seriously. Are we done? Lesson learned? Awesome. Now Happy Friday. Enjoy your Happy Hour. See you Monday!