There is no substitute for “being there”.
When several established hard workers/players in the search marketing space make a move to combine forces, you have to pay attention. When they do it quickly, and apparently successfully from an operational perspective, you have to admire their commitment to both the concept and the success goals. And when they produce a new entity that looks, acts, and sounds like the Digital Marketing Agency we’ve all wished existed for the past 2 years, you have to say whoa….
And if you’re me, you have to go witness the dynamic yourself; to judge what the real deal is. There is no substitute for being there, so I’ll be at BlueGlassLA meeting up with my friends and their friends this coming week.
I hope to see you there.