John Andrews is a Competitive Webmaster and Search Engine Optimization Consultant in Seattle, Washington. This is John Andrews blog on issues of interest to the SEO community and competitive webmasters. Want to know more?

johnon.com  Competitive Web & SEO

Premium Domain Name, Lazy SEO

I wonder sometimes if it is a strategic business decision to hire/contract/deploy low quality, short sighted, and or downright lazy SEO on premium domains. I’d think that a premium domain would represent a golden opportunity, if not a mandate to execute the best SEO available.

Perhaps it depends on which premium domain. Perhaps premium domains which have been purchased for premium prices are more likely to enjoy seriously gifted/talented SEO. Contrasted of course with the “stepped in it” premium domain owner, who holds an astronomical¬† paper asset value yet fails in the commitment-to-development department. Perhaps.

Adding to the recipe… the bigger organization that raised the capital to buy the premium domain, or absorb the premium domain via a portfolio or a key partner integration is more likely to be slow, bureaucratic, and lazy than the nimble entrepreneurial venture more commonly associated with high value SEO efforts. Or perhaps, in it for the long term, those same premium domain holders have not yet visibly revealed their outstanding long term SEO activities.

But it sure seems like a lot of premium domains slated for “development” are following crappy SEO strategies.

★★ Click to share this article:   Digg this     Create a del.icio.us Bookmark     Add to Newsvine

2 Responses to “Premium Domain Name, Lazy SEO”

  1. Buffalo-SEO Says:

    There is a lot of truth to this and I see it all the time as well. Mostly it comes from a lack of understanding from whoever is responsible for the sites web presence. Premium domains may work for small ranking goals but companies always need to look at the big picture when it comes to SEO. If you’re going for anything worthwhile, being lazy just won’t cut it. Great article!

  2. Stinky Says:

    It’s likely that many of these companies don’t have a good grip on SEO best practices. It’s amazing how many premium domains aren’t being used to their maximum potential.