Google, Facebook, and Twitter are battling. Google is clearly the aggressor right now, unsatisfied with it’s role as “aggregator of the worlds information…. but only when the world permits it”.
Google has been pushing around web publishers and web users for the past year or so, and is now making moves to show it’s willingness to destroy the search results in order to get the social media access it wants. Presumably to make those search results better… but I’m losing faith in that. More than ever, it’s becoming clear Google is only after the money and power.
The people have spoken — they don’t like Google Plus very much. Certainly not as much as Facebook or Twitter. In fact, the people haven’t liked much of what Google has developed so far at all. Oh sure properties like YouTube and Maps are loved, but Google didn’t create those. Google Search is the only Google-developed product the masses really like and use.
And now Google is taking that away. Google just took away the meaningful, diversified SERPs that made it famous, and replaced them with junk culled from Google’s social media and other properties. I’ve already heard two people say “I hate the new Google. I can’t find anything I want”.
This is a very dangerous game for Google to play. Not sure what’s going on in that Google complex. Is it desperate?
Google did this with local last year… and that is still a mess. Google Place Pages replaced yellow pages and various other listing and directory sources. My own personal experience with Google local today? When I use Google Maps linked to Google Places and local reviews, it is wrong more than it is right. Much more. Businesses that moved a year ago, still shown at the old address. Restaurants that changed name many years ago still ranking for the old name. Lots and lots of “the wrong things” returned.
Just yesterday I finished playing tennis in Seattle, and hit maps for “tennis store” because I blame my raquet for everything. Google was useless for local commerce. I tried “tennis raquets” — also useless. What a waste of time relying on Google local! I was ready to spend up to $150 for a tennis raquet *if* I could hold it in my hand and ask about grip size and get it stringed while I waited.
My disappointment with Google for local is based in my expectations… that’s the scary part. Those searches use to work! Google used to return useful answers for searches like that!
An old Korean saying translates to “when whales fight, the shrimp’s back is broken”. That’s what we have here… Google’s gotten super greedy, innovators like Twitter and even Facebook are resisting the Borg, and Google’s getting mad and taking it’s ball home.
Grow up, Google. There’s a long road ahead and you have plenty going for you. Make search work. We’ll love you for it.