Google is very aggressive, purposefully acting to “punish” those who attempt to influence their ranking positions with links or cloaked commercial endorsements. The hypocrisy has reached epic proportions. The blatant anti-competitive actions, the cloaked censorship, and the very effective yet denied stifling of innovation, as if to prevent the web from advancing faster than Google can own it. Blah blah blah… it’s old news for just about everyone except maybe the FTC, the Justice Department and perhaps a few honest Attorneys General.
But the real power is in our hands. Perhaps it’s time to use it. We did it to MySpace, and we can do it to Google.
Move on. Leave Google to it’s walled garden (more like a prison these days anyway). Not everyone goes through Google for everything.
Ignore Google? Oh sure it’ll be harder at first, but healthier in the long run. And if the MySpace thing is any indicator, the web will grow like crazy with innovation once we do move on.
At one time MySpace was THE place to be, with a website. BECAUSE there was only MySpace. MySpace didn’t take care of us, and someone invented blogging. And blogging was so cool, we got a dozen choices for “what blogging should be”.
And as we debated what blogging should be, we got platforms for making blog-like substances (services and software) for experimenting. Many enabled semi-tech people to actual build platforms, and to build platforms for building platforms. Anyone else remember Plone? How about those blogging software packages like Radio User Land, and bbCafe which was turned into Wordpress?
All this innovation… coming off of a disappointment with MySpace. MySpace wasn’t enough, but using it hinted at how awesome things COULD be. So people stepped aside, and innovated. They moved on.
We went through blogging, RSS, and then platforms, and then… arguably, development platforms like Rails, whose developers were clearly enamored with the MVC model institutionalized by the view-centric platforms we were all “publishing on”.
Social media followed blogging… because it was easier to express ourselves with social media, once everybody as listening, without all the work required with blogging. Some could argue that Blogger’s failure to appease us prompted us to make the social media sites successful. Social media added unique elements of “reward” to the process of expression, which has many addicted. Someday, they’ll be like those hard core MySpace users who just couldn’t let go.
It’s time to move on from Google. You know it… but it’s hard. Just like it was hard to abandon MySpace. Are you one of those aging codgers still using MySpace? Hahah.. maybe you are, or will be soon, left Googling by yourself. I can only imagine how absurd it will be in the future, when you kids laugh at how you were a Googler.
Did you build such a dependency on Google that you can never leave? No matter how epically bad it gets, you will persist in using and rationalizing away the criticisms, despite negative consequences? Sounds a lot like addiction.
If you’re an SEO, just move on. Leave the scraps for Google, but be smart about it. I’m pretty sure it won’t take long, and I am certain we will be much better off afterwards.