Over at MightyHitter we see how Google’s predictive advertising causes Chinese language ads to show up on (his?)  English language blog. I am willing to bet that Chinese character ads perform better than English character ads on an English website with a Chinese audience. Go Google.

That Google is serving ads based on the context of the pages that link to you is not news (ever hear of “relevant” inbound links?). It’s a well known competitive technique — spam your enemy’s site with inbound links from inappropriate content sites to stir the stew. But the fact that Chinese character ads are “invisible” to non-Chinese readers is interesting. I repeat… the ads are invisible. Niiiiiiiiiice! We’ve finally found a way to serve ads on pages that do not distract our audience! Oh, and the spammers could fill your leaderboards with ads that nobody can read. Hmmmmm…

This entry was posted on Tuesday, August 1st, 2006 at 4:01 pm and is filed under Competitive Webmastering. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.