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Getting Ready for Oprah: is this SEO or Business Consulting?

“It’s time to get ready for Oprah”, I said to the client. “We have much to do, and everything we can do to get ready for Oprah will pay off handsomely afterwards. We don’t want to be regretting later that we were not prepared.”
And so, we are now getting ready for Oprah. Are you ready for Oprah? Should you be?