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Category Archives: Competitive Intelligence

Competitive Intelligence (CI) is a discipline. CI professionals research your competitors and your market for you. They put together all the bits and pieces that may reveal what your competition is up to, while there is still time for you to act.

Now that I found a way to read the unpublished draft posts in your WordPress blog, I understand you much better

There is a draft post in my WordPress system called “Hand over your Lupins”. I never published it. I haven’t finished it yet. I don’t want anyone to read it in the current form, because it contains notes and suggestions for further development, including references to some key figures in SEO Celebrity Land. If that […]

Have you claimed your FREE online cell account?

I just read about HP’s board hiring investigators to find the source of a boardroom leak, and admitting that pre-texting was used by the investigators to obtain the cell phone records of reporters and board members. Pre-texting is the name given to a social engineering technique – you call the phone company and pretend to […]

SEO Cannibals for the New Age

One of the more interesting aspects of my work is competitive intelligence. Who is competing in the market, using what tactics, and with what success? When limited to online activities, CI shows you what they *have been* doing, not what they may be doing now. However, as I learned quite well during my 10 years […]