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Category Archives: Competitive Intelligence

Competitive Intelligence (CI) is a discipline. CI professionals research your competitors and your market for you. They put together all the bits and pieces that may reveal what your competition is up to, while there is still time for you to act.

Google Competitive Intel – for free

It can be very interesting (and entertaining) to watch experts at competitive intelligence at work. Especially when they are racing to compete with each other. Why, it practically makes CI a spectator sport! Seriously, when the target is Google, any new info rapidly becomes the target of competitive intel research by some of the most […]

How easy is Black Hat SEO?

Let’s say you learn of a Drupal security flaw. Let’s say it permits an unauthorized SQL injection. Let’s say you figure out how to insert a backlink into the Drupal link list using that exploit. Drupal is a popular Open Source content management system, in use on hundreds of thousands of websites. Itis very good, […]

Coca-Cola Secret Formula is a Reminder

This week Coke and Pepsi cooperated in an investigation that led to the FBI arresting 3 alleged conspirators. They allegedly conspired to sell secret Coke information to Pepsi. One of them worked for Coca-Cola in an administrative role. The news is big, because the payout was in the millions. The finer print reveals that the […]