Skip to content

Category Archives: Competitive Webmastering

Webmastering is the art and science of producing websites. Competitive Webmastering is the art and science of webmastering in a competitive arena to win.

What have You Done with your SEO Skills?

While setting this blog “no index” for Google and blocking Google technical services from managing the website activity, I was reminded of my precarious public status in SEO years ago. As a competitive webmaster, I loathe public scrutiny of my activities. Like everyone, I have professional projects, passion-based projects and activities, and legacy projects and […]

Experienced SEOs Know…

Experiened SEOs know not to waste time, and where to put effort.

Trash-Talkin’ Newbies: the New Link Builders

A new geeration of ass-kickin link builders is doing very well in the Google serps, with very little risk and an unfair amount of personal agency. Props where due.

The Next Web in Amsterdam plus The Hague for Domaining Europe

The Next Web in Amsterdam followed by Domaining Europe at The Hague. Looks like a great trip.

SEO Homesteading 2016

Happy 2016 to the Die Hard SEOs

The Future: This is Not your Father’s SEO

While everyone left and right of me is either not really doing much SEO or is deeply engaged in hard-core SEO, the middle ground is an active battle field. That middle ground… which I refer to as Competitive Publishing, involves smart, strategic deployment of publishing (using technology) to achieve business goals (specific to search and […]

It’s Your Move, SEO

It’s SEO time. Get busy.

Bullish on SEO : RankBrain vs. SEOBrain

The battle between RankBrain and SEOBrain is heating up, as Google develops Artificial Intelligence to battle human innovation.

Google no longer “helping”

Some time ago Google shifted from helping and enabling, to hindering, interrupting, and exploiting. The shift was quick, on a real-world time scale, but slow in search marketer hindsight. One could *almost* track the activity by plotting a timeline of Matt Cutts’ public personality changes. Matt’s public profile went from helpful, specific, and sincere to […]

Location3 Denver : True Clients or Just Logos?

Looking at Location3 in Denver Location3 is a “digital agency” in Denver, Colorado. It was recently featured as an “award winner”. Now we all know how those awards programs work. It’s nearly impossible to tell a legimiate award from a nonsense award, because a well-known marketing strategy is “create an awards program”. The Power of […]

Visit Spain in April : DomainingEurope.com

Updates: As I update this post, you’ll find the additions either as UPDATE asides like this one, or at the end where I extend the post to reveal some of the activities I secretly engage in when on conference travel in foreign lands. Agenda now online. DomainingEurope.com is an annual conference held in Valencia, Spain […]

SEO Security, Threat Intelligence, and Competition

I was reading about a security course over at Black Hat when it dawned on me… this is just like SEO. The US Special Operations Forces pioneered a methodology called F3EAD, which enabled amongst other things the ability to take out insurgent and terrorist networks. Acronyms aside… F3EAD sure sounds cool. And “taking out” insurgents […]

On Practitioners, Policymakers, Business, and Authority

Deleted, because I’m exhausted. It just won’t make any difference… you have lost, and the big players have won.   Update: therefore, it’s time to address the future of online marketing & SEO.    

It’s OK to be Late

It must be a slow news month, because I’ve been seeing a disproportionate number of people whining in public about other people being late to their meetings & appointments. Mostly these are people I do not respect: social media gurus, self-help experts, “authors” of pop business books, professional speakers, venture capitalists, placed startup CEOs and […]

Developing Developing Developing Developing…

My friend Peter Askew recently remarked about the power of “developing domains” to build audiences and achieve success: He was following up on a preior tweet where he showed traffic growth of an older dormant domain he has “revived”. The chart shows significant traffic success: This is what domainers call “development” and what SEO practitioners […]

Why should I Blog?

SEO Industry Growth, Widespread Failure, and SEO Industry Challenge

Google is doing a good job managing SEO. It has positioned itself such that it has so much cash and so much control, that it can manipulate the search experience to counter SEO efforts, even while hurting users and in many cases wrecking the search quality,  without much risk to it’s own success. And now […]

Do you want to WIN, or just “Be the Winner”?

One of the best aspects of travel (aside from, well, traveling) is that I get to meet real people in pursuit of real goals. I get to discuss SEO and Internet business, plus careers, with people from all over the globe (as long as they speak English, sigh). This includes sharing unique experiences that really […]

503: GONE

There have been a few occasions when Googlers stated that a 503 server response code would be interpreted by Google as a “hold on, something’s getting fixed, don’t update the index with what you find here” situation. That made great sense. How else could a tech-savvy webmaster pause re-indexing while performing an update that would […]

Identity Poetry for Marketers

Identity. It’s central to what matters (to you). And that makes it essential to the art of persuasion. Who I am. Who I think I am. Who you think I am. Who I think you think I am. Who I know I am not. Who I think you think you are. Sometimes, identity it seems […]

PR is where the Money Is

A shout out to all of you disenfranchised ex-SEO people out there: Public Relations is where the Money Is! PR is a solid career with very little formal credentialing required. Even better, the consumers of PR services have less knowledge about PR than SEO consumers had about SEO! PR is a GOLDMINE opportunity for online […]

Google is an Addict

I have lost a few friends to addiction, and spent a considerable amount of time learning about addiction and the way individuals get caught up in a spiral of destructive, compulsive behavior that eventually destroys them (usually after causing considerable amounts of collateral damage). Let 2013 go down as the year Google became an addict. […]

Google Stifles Innovation, starts Strangling Itself

I’ve long claimed that Google’s efforts to regulate Internet publishing for it’s own commercial gain stifles innovation. I started this blog 2007 when it became clear that I needed to raise my profile as an SEO or get quietly destroyed via what could fairly be defined as anti-competitive practices. Google was getting big and powerful […]

Flying the SEO Helicopter

A very long time ago I was a programmer. Not a “coder”, but a programmer. In the beautiful stone and walnut offices of a global corporation, I sat at a computer desk. It was special, because it had a slide out keyboard tray, was arranged to accommodate a screen placed in front of me when […]

Penguin 2.0 Forewarning Propaganda?

Eric Enge recently published an essay entitled “Penguin 2.0 Forewarning: The Google Perspective on Links”. I know about it because Matt Cutts referred to it as a “good article”. It was about links and link building, and Google’s Penguin updates. For those who don’t know, Penguin Updates are updates Google pushes out which penalize web […]

Dedicated Class “C” IP addresses for SEO

The liars and schemers in the world are costing all of us a lot of money and “happiness” every day, but get away with it because in general, good people forgive them. So the bad guys go on and on hurting others. What does this have to do with SEO? Hah! Everything. I just spent […]

New Domain Extensions (gTLDs) Could Change Everything

A slew of now top level domains are coming, thanks to a bold move by ICANN originally intended to spur innovation on the web. “What would you do if you could register any top level domain“, they asked the world’s entrepreneurs. Free of constraints of name availability on the standard dot com and other top […]

Kapost Review

My Kapost Review: Why I won’t be Using KaPost I’ve been using various content workflow systems over the years and recently discovered KaPost.com via a brief, sentiment-free mention on CopyPress. I watched the demo. I logged into the sample instance, and “played around”. I spend about 2 hours with it overall, and another 1.5 or […]

2013 is The Year of the Proxy

If we learned anything from 2012, it’s that Google is in control, and apparently the FTC agrees. Google can do what it wants, and has the cash to fund the lobbyists to get formal “approvals” that hedge liability. But Google isn’t the biggest threat. Google is a fairly low risk threat compared to many of […]

Preparing for the Google Apocalypse

The Currency of Search Marketing is Influence (and Zombies) We all seem to appreciate the use of Zombies as models of “enemies”. If there’s one real power zombies have, it’s the power to influence people. I don’t know a single human who is aware of the nature of zombies (fast ones that can fly, slow […]

Rank #1 in Google for Your Name (for a fee)

If you could purchase the rights to rank first on the first page of Google for your name, in a specially-colored listing (perhaps a light green or light blue background), would you pay $100 per year for that privilege? You could use it to publish about yourself… a web page similar to a Google profile […]

Pseudo-Random Thoughts on Search

The web is broken. I am getting old. My way of using the web is broken. I don’t find what I need when I “use” the web, whether it is actual factual information or “something new”. Google is broken. Google doesn’t work — anymore. Google is not useful to me, except sometimes. The obvious times. […]

Twitter, Facebook, Google Plus, or a Blog

Blog wins. New version coming soon, as soon as I find one that actually works for communicating with a community. After so many years, wouldn’t you think someone would have solved the “how do we have a discussion around a topic” challenge?

The BlueGlass Conference Opportunity

A few frequently-asked questions with my answers, because the Blue Glass search conference is about to open for ticket sales. They only sell dozens of them, so best be decisive and act swiftly if you want to go. No, this is not a sponsored post, and no one asked me to write about Blue Glass. […]

Google Execs Take a Break from Marissa Mayer, Lend Her to Yahoo!

There. Someone had to say it. I waited nearly a week. Doesn’t anyone have the balls to speak the obvious, or has Google’s troll-like man-handling of the search marketplace got you all tongue tied? Google needs Yahoo! to exist and look viable, or else Google is “a monopoly”. Everyone knows Microsoft would drop out of […]

Google SEO Guidelines

Received via unsolicited email today: “I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the […]

Reasons your Post-Penguin Link Building Sucks

Since Google got aggressive (finally) with spammy link builders and spammy article syndicators, I’m getting a lot more “offers” to write for my sites. So far nothing I would ever accept. Why not? Allow me to list just some of the primary reasons your post-Penguin link building requests suck: 1. You don’t present any unique […]

Painful Example of Google’s Capricious Do Not Care Attitude

This is amazing to me, not because it is true but because it is co clearly demonstrated with recorded phone calls. Although I fully expect Google to issue excuses, blame an incompetent vendor, and allude to “beta”, “experiment”, or “brief period of impact..effecting 0.0001% of businesses” maybe this will be the living example the world […]

Seeing the Trees, but Missing the Forest

Happens all the time… tourists come into my temperate rain forest and admire the trees, while missing the forest. Yes, trees are cool. But not nearly as cool as the ecosystem that supports them. Same thing with Google. SEOs see the trees, but many are missing the whole forest idea. Riddle me this — if […]

Search is a Task; Discovery is Fun

Oh Google how you’ve changed. As with every change, you seem to become less fun. Those who were there using the web when Google launched, will probably remember how much fun it was to discover things with Google. The single, biggest amazement by my recollection? That I could enter any specific text string, and Google […]

Why “dot everything” is a Good Idea (and ahead of its time)

I’m getting tired of so-called experts trashing ICANN’s decision to open up the Internet naming system on the right side of the dot, to enable names with dot anything. It was a smart thing to do, although it may have been executed poorly. It for sure has been interpreted poorly by the same people it […]

Google Panda Recovery: SEO Secrets Revealed?

Google’s Panda update has old school and new school SEOs running for the hills. They don’t know what to do to recover from Panda. The old tricks don’t work, and often appear to be the cause of the Panda penalty. Google doesn’t care – it’s busy making money as the only search engine serving the […]

Google’s SEO to the Rescue!

Google is not just a huge search engine and Internet company, but also owns an investing company Google Ventures.  Google Ventures invests in… you got it… Internet companies. How do those companies do when it comes to SEO? Come on, I know you know the answer to that! Perhaps you start with the politically correct […]

“when whales fight, the shrimp’s back is broken”

Google, Facebook, and Twitter are battling. Google is clearly the aggressor right now, unsatisfied with it’s role as “aggregator of the worlds information…. but only when the world permits it”. Google has been pushing around web publishers and web users for the past year or so, and is now making moves to show it’s willingness […]

Transparency in the Land of Opportunity

Aaron posted a great review of transparency in SEO over at SEO Book. You should read it. He goes into detail on how the marketplace seems to attach value to claims of transparency and “open” ness, even though those credits are largely misplaced. He reviews how Google abuses that to its advantage in numerous ways. […]

Professional SEO for Professional Photographers

The phone call went something like this…. Professional Photographer: I need SEO for my website. I made it myself, but my friend is a web designer and he helped me. It’s great. Everyone loves it. Now I need SEO. Professional SEO/Web Guy: After looking at your site and your analytics, I can tell you you […]

20% of Searches on Google are new… another SEO Myth?

I got a marketing email from Hubspot today, with a headline about detecting “bad seo”. It then made an argument based on the “fact” that 20% of the queries on Google’s search engine have never been searched before. That was enough for me to recognize Hubspot as a “bad seo” vendor. The 20% number is […]

I believe….Google Cooks the Search Results

So with this week’s congressional hearing we’re learning that Google doesn’t believe it “cooks the books”. It is sort of interesting to watch pigs question the biggest pig about things like greed and influence.Too bad they are posturing so much they can’t address the real problems. The real story is in the influence Google exerts […]

Another Deleted Blog Post – Why blog on SEO?

Just wrote and deleted another 800 or so word blog post on SEO. I was compelled to write it, because I know that what I was reading on SEO on the Internet was incorrect, but no one seemed to notice. Writing it helped clarify the thoughts, and align them with potential execution steps that were […]

Is Google Cheating? Is Google Censoring News?

I don’t know, but I figured I’d ask. Internet entrepreneur Aaron Wall highlighted a report that last month Google implemented a behind-the-scenes deal to promote associated publishers over everyone else: The big publishers complained that smaller sites were stealing their stories. Google made secret arrangements with the Online Publishers Association & now the big companies […]

Google Update: Just Make Good Panda Content

Some time ago there was a major shift in search engine optimization. SEO Practitioners moved from technical tactics to either PPC or content tactics. The reason? The technical tactics had been attacked by Google. Prior to the shift, technical SEO tactics held the following characteristics: they were easy to understand, if you knew what they […]

Outsourcing hurts more than just Job Market

The media is paying increasing attention to outsourcing as the US economy struggles and jobs remain scarce. This is fine, but it doesn’t tell the whole story. Search the news and you’ll read about corporations shipping jobs overseas to lower production costs, to reduce training costs, and to generally reduce costs of doing business. Numerous […]

SEO Innovation – To Boldly Go

I think to Boldy Go where Man Has Gone Before.. is Foolish Even I am too young for the real original Star Trek sagas, but I do remember the daytime TV I watched as a kid, with episode after episode of Captain James T. Kirk keeping courage, trust, integrity and humanity alive in the Universe. […]

Content, Facebook, Skunkworks, and The Walled Garden

Big is attractive. Now Facebook is so big, it’s a magnet drawing attention from otherwise reasonable people in online marketing. Facebook Facebook Facebook. It was previously Social Media, Social Media, Social Media but now it’s more specific because, well, Facebook is big. Billions big. Whatever you’re measuring, find a smaller unit of measure so you […]

SquareSpace SEO

SquareSpace is a hosted website builder. As with most website builders, SEO is a big concern. Search engine optimization requires careful consideration of system level, site architecture level, and content level factors, separate from off site factors like link building. That translates into attention paid to server configurations, navigation and templates, as well as content […]

What is SEO Link Building?

At first it seems pretty obvious what “link building” is… it is the practice of building back links to your site. But in the SEO marketplace, it is NOT clear today what “link building” is. What, exactly are you getting when you hire and pay a link builder? What are reasonable expectations for paid link […]

Premium Domain Name, Lazy SEO

I wonder sometimes if it is a strategic business decision to hire/contract/deploy low quality, short sighted, and or downright lazy SEO on premium domains. I’d think that a premium domain would represent a golden opportunity, if not a mandate to execute the best SEO available. Perhaps it depends on which premium domain. Perhaps premium domains […]

Web Site Performance

The lead calls out the name of the next song, and drummer starts the back beat, and the rest of the band comes in. The piece is underway, the crowd recognizes it, and the singer starts singing. It’s a performance. Everyone has practiced the bit, mastered the steps, knows the routine. They’re pros, and they […]

Internet is not “free”

When Pandora.com asked me for $0.99 to continue to use their service, I immediately tried Grooveshark.com and last.fm. Prior to that, I had no interest in finding out what my options were for music over the Internet. Pandora was enough for me. I now use Grooveshark when I want to listen to something specific (album […]

A Picture is Worth A Thousand Words

Check out the new Digg, launched in August: ref

You’re Free to Go Home

Many years ago, in the days when I thought I was competitive, I played racquetball. Now I realize that I was not actually a competitive person at all. I was a poser. But the racquetball experience is still worthy of re telling as a parable. Out of college and flush enough to join a private […]

Response to A Fanboy’s Defense of Google

Self-admitted Google “fan boy” Ryan Singel wrote a “In Defense of Google” article on Wired.com today, calling out consumer watchdog group Consumer Watchdog. Consumer Watchdog has been very effectively lampooning Google on privacy issues lately. It must be starting to hurt, to draw such articles on Wired. Consumer Watchdog’s stuff is smart, just odd enough, […]

SEO “correlations” and Reverse Engineering Google

This post is subtitled “careful what you wish for” or “know where you’re headed”. Credentials aren’t everything. God knows our world is pretty messed up these days, and it clearly got that way via the actions of a few generations of very credentialed leaders.  From Ph.D’s to Grand Poobah’s with every sort of title in […]

Web Marketing is Building Relationships – One Minute Relationships

Sort of funny: I’m reading a website that ranks for HealthCare Seach Marketing, and it’s an ad agency that’s “all about building relationships“. Okay… I get warm fuzzies when I read that. Customers… relationships. I get it. But in healthcare, I start thinking hmm… maybe not. Well.. So I figure sites like WhatDiseaseDoYouReallyHave.com (not a […]

BlueGlass LA

There is no substitute for “being there”. When several established hard workers/players in the search marketing space make a move to combine forces, you have to pay attention. When they do it quickly, and apparently successfully from an operational perspective, you have to admire their commitment to both the concept and the success goals. And […]

Page Rank Sculpting Still Doesn’t Work

Or maybe “Page Rank Sculpting Now Works Worse than Ever” Matt Cutt’s latest video clarifies (again) his position on the use of the rel=nofollow attribute within your site. This time, it’s bad. It does harm. To quote Matt, “it does more harm than good“. Like all SEO consultants out there (sans a very few), I […]

Silverstripe CMS SEO

Silverstripe is an open-source CMS from a company in New Zealand, built with PHP on a LAMP stack. It is built upon something they call the “Sapphire MVC framework”, an object oriented PHP framework that does not exist outside of the Silverstripe CMS implementation.Silverstripe is released under the terms of the BSD open source software […]

Take-aways from SMX Advanced 2010

A few notes from SMX Advanced I consider important: Google Still Insists on “No Site Search pages” Good SEO work integrates user experience with search engine expectations. Sometimes (often?) that includes creating kick-ass site search pages for our users. We all agree that search is important, and site search is very useful (to users) for […]

Domain Conference June 8-10 Vancouver

The T.R.A.F.F.I.C. Domain Industry conference will be in Vancouver, British Columbia on June 8-10. This is a long running and very authoritative meeting within the domain investment industry, and is billed as a great way to learn the business side of domains. You can read the official announcements here or some press coverage here. I […]

Ten Top SEO Blog Content Strategies

Looking for a content strategy for your SEO blog? Learn from the best! Scour the SEO feeds and twitter lists, and notice what works for the SEO crowd. I did, and I compiled this Top Ten list of SEO Blog Content Strategies. Top Ten SEO Blog Content Tips for 2010 1. Make a “Top 10 […]

Internet Wisdom

I’m not an experienced professional but I have more websites and blogs on the topics of my career than any of the other people at my workplace do. That might be because they spend a lot of time actually doing the work, while I am an inexperienced young newbie with lots of free time and […]

Living in a Literal World

Online, we live in a literal world. I can’t over-emphasize that enough. Literal, as in “understood exactly as it was stated”. I suspect your readers are taking your communications far more literally than you suspect. True for visual as well as written. They see and “hear” (inside their reading minds) what they want to see […]

DIYSEO.com – Do It Yourself SEO

Update: I’m “live blogging” my evaluation of DIYSEO.com, a new service that promises to facilitate the basic SEO kick-start for small businesses. As I sign up and run through it (as a professional SEO consultant in Seattle) I will add thoughts here, so if you are reading this on Tuesday April 6 be sure and […]

How to eHow

How to Scrape Content for an Article on eHow eHow is a content publisher known for “How To..” articles. Lately, it seems eHow visits other websites, scrapes their instructional content (on whatever topic), and republishes it as a How To article on eHow.  Sometimes the entire step-by-step process is “copied” for the eHow article. I’ve […]

It’s All About You.

I just read a blog post about Twitter. It suggests that Twitter may go away someday, and we need to be prepared for that. Huh? If you read the post and the comments, it’s almost like some people think Twitter is what made them awesome, and some people think their own websites are way better […]

Google DoubleClick for Publishers (DFP by Google)

See Google’s announcement  that Google AdManager customers will be migrated over to a new DoubleClick for Small Business version of the new Double Click for Publishers by Google system.

Google Validates SEO Consulting

Google has (finally!) come around and validated SEO consultants world wide, acknowledging that Search Engine Optimization is an essential ingredient of a successful web site. This took many years! Some will note that Google continued to deny the value of SEO right up until Google itself figured out how to profit from it. Initially, in […]

Amtrak “Creative Class” and High Speed Rail

The US Government says it will spend big money to build “high speed rail” connecting cities in Ohio, California, Florida, and possibly other states. In the fine print we see that “high speed rail” means a maximum of 200mph (only in one part of California) and more typically, not much faster than Amtrak travels now.Nothing […]

Google’s Legacy – the Internet Cesspool

Google makes a market in freely copying and redistributing other publisher’s products. They do not make a deal with the publisher, and they don’t disclose the details of their activities. They don’t respect copyright in the traditional, accepted form, but rather argued for (and apparently won) a special consideration that treats search “snippets” differently than […]

With the Proper Resources….

What seems like many years ago American business methods shifted. Money became more important than potential. Cash associated more closely to power, where “might” had previously been associated with power. What I mean by that is companies with real might in their industries, real potential stored in their established positions, had power and were respected […]

Ignorance is Powerful

Ignorance is more powerful than knowledge. Don’t believe me? Look around you. Which force is shaping the world around YOU?

Pay No Attention to the Little Man Behind the Curtain…

Since it’s Thanksgiving Day and in my culture that means watching The Wizard of Oz, I thought I’d reference the wizard (the little man behind the curtain) while making a note of Google’s latest “innovation” — the breadcrumb URL replacement. Aaron over at SEOBook (a great source of free SEO tools by the way) notes […]

Google Closure.. will you register your code with the Borg?

“Think! Think! Think!”, said Pooh. Today Google announced Google “Closure”, a set of tools for efficiently working with javascript. With Google Closure Google has theoretically “closed the loop” on a number of javascript problems. Not problems developers have with javascript, but problems Google has with javascript. The problems haven’t been solved, mind you,because we don’t […]

The Federal Website is the New Sacred Cow

A few years ago I was involved in some IT grants from the US government. I was in awe… of the incredible corruption I witnessed. It wasn’t “China style” cash bribes, but rather relationship corruption. Political stuff, where knowing someone got you access, and keeping a strong relationship (by whatever means available) got you continued […]

Not All Domainers are Scammers

I’ve been a competitive web publisher (and SEO consultant) for many years, and I’ve been participating in domain development for the past few years, working with domain portfolios and people generally classified as domain investors or “domainers“. Lately we’re seeing news articles about scams and rip-offs, and some of those are on big premium domains […]

Upgrade Mandriva 2009 to Mandriva 2010 : How to Upgrade

Mandriva Linux released Mandriva One 2010 (see free Manriva Linux OS download here), an upgrade of Mandriva One Spring 2009). The Mandriva upgrade process is not very difficult, but there are specific steps to follow. it’s not as hard as a kernel update (for that, see here). Also be sure to backup your existing Mandriva […]

Purpose Inc. Annual Pubcon Poker Tourney 2009

Here it is, the 2009 Charity Poker Event at Pubcon: As usual San Diego’s favorite Chiropractor Dr. Klein is making it happen at the Las Vegas Pubcon Internet entrepreneurs conference. See the sponsors? Azoogle network, Train Signal (a software training company), We Build Pages… and lots more, all supporting a quality charity event. And speaking […]

Evaluating Web Marketing Tools

I’m currently evaluating SEO and web marketing tools, and will be posting a series of reviews and experiences over the next few months. I do this sort of hands-on review about every 18 months, although I haven’t published my thoughts previously. This year’s high level of change in the web search world demands a new […]

Google buys Twitter for $6 Billion

Google has finally succumbed to the pressures of reality and ponied up the cash to buy Twitter for $6 billion dollars (mostly cash plus some serious seats at Google). Twitter is now owned by Google, as it should be. That’s the headline I think we’ll see soon enough, when Google gets over itself and swallows […]

Would you use a Link Building Tool owned by a Link Builder?

If a professional link builder created a tool for managing the process of researching, requesting, logging and managing links (paid, volunteered, incentivized, viral, or whatever), would you use it? That’s the question, and it is a question which cuts to the core issues of SEO land (trust) while highlighting uncertainties associated with the “software as […]

Google Crowdsourcing 3D Maps

Google is getting way cool. Today Google announced that it is crowdsourcing 3D maps, calling it “Google Building“. Google Building pretends to be a cool new Lego-like game for tech geeks to waste their time with, but in reality, it’s crowdsourcing that I expect will work well for Google. Check out the video: [youtube:http://www.youtube.com/watch?v=JI6wVtCY99E] Google […]

Keas.com – another bad domain name

Another variant of Health Vault, and another bad domain name. This time it’s keas.com, an online medical records play from Adam Bosworth, who left his position as head of the Google Health team. Of Bosworth’s choice of domain name, The New York Times says: “The name “kea” refers to a species of alpine parrot, which […]

New FTC Guidelines

Update 10/2009: Note that this is a blog… an opinion. I post on topics of interest, but don’t pretend to be a news reporter. That said, this post was on-target. It was a response to the crazy blogging going on after the FTC announced new guidelines for sponsored word of mouth advertising. Righteous-sounding bloggers proclaimed […]

Always Be Link Building

Every few days a note flies across the discussion groups pointing to some trick that improves web site performance. Today is was this interesting article on button colors and conversion rates. Dan Harrison published “How to Quickly Triple Your Conversion Rate“, describing some testing he did on his gadget affiliate site. The bottom line? Orange […]

Rocky Mountain Bank Security

Last week Rocky Mountain Bank (according to reports) emailed, unencrypted, social security numbers and personal financial data on 1300+ customers, to the wrong address (link below): The e-mail, sent by an employee of Jackson, Wyo.-based Rocky Mountain Bank on August 12, contained names, addresses, Social Security numbers, and loan information of more than 1,300 bank […]

The Value of Gestalt

Just back from Think Tank meeting in San Diego, I am struck anew by the awesome latent value of SEO “gestalt“:  the collective gut feeling that practicing, experienced SEO people have. That is arguably one of the most valuable parts of a conference like Think Tank. A gathering of Internet entrepreneurs, Think Tank is not […]

Google Sidewiki: A New Marketplace for Trust

Google has launched Sidewiki, an annotation service for web pages. There is already some discussion of how it might be used. I see it as a natural extension of Google’s desire to put trust to work, and that means a new premium marketing opportunity. Google has invested heavily in identifying individual people. Google requires a […]

Meta Tags and SEO for Google

Subtitled: The (continued) Importance of Meta Tags With the recent proclamation by Google that “meta tags don’t matter”, there is a need for some constraint. Meta tags do matter, folks. They are important! Google knows this… they never actually said meta tags don’t matter. They said something about meta tags, which was quite nuanced, and […]

Proctor and Gamble Eats Values for Lunch

In my twitter stream this morning was a quip about Proctor and Gamble having a new strategy. I clicked through. I landed on an old-school designed page with a 66 year old woman’s face smiling at me. She was Rosabeth Moss Kanter, the author of the article. It was a Harvard web site. Her bio […]

But First, to Prevent Spam, what is 6 plus 4?

You see it all the time. You are shopping for web services, maybe a designer or SEO company in Seattle. You land on the website of a company you do not yet know, and are offered a contact form. You are not offended by what you see, and maybe even like some of it; you […]