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Category Archives: SEO

SEO is Search Engine Optimization and is the practice of finding ways to get web pages to rank highly in search engines, so that the search engines send relevant traffic to the website.

Hate the Player

Here’s another post for the “I’ve seen this alot while an SEO consultant” category. In discussions yesterday, a young guy lamented his lack of serious success, even though he was very good at what he does, and even though he worked very hard. I listened, and yawned. A lot. It’s the same old stories. Yesterday […]

Bullish on SEO : RankBrain vs. SEOBrain

The battle between RankBrain and SEOBrain is heating up, as Google develops Artificial Intelligence to battle human innovation.

Google no longer “helping”

Some time ago Google shifted from helping and enabling, to hindering, interrupting, and exploiting. The shift was quick, on a real-world time scale, but slow in search marketer hindsight. One could *almost* track the activity by plotting a timeline of Matt Cutts’ public personality changes. Matt’s public profile went from helpful, specific, and sincere to […]