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Category Archives: SEO

SEO is Search Engine Optimization and is the practice of finding ways to get web pages to rank highly in search engines, so that the search engines send relevant traffic to the website.

Experienced SEOs Know…

Experiened SEOs know not to waste time, and where to put effort.

Keeping Open-Minded about Creativity when Considering Domain Portfolios

A reminder of the value of creativity, even when an idea seems so very awkward.

Hate the Player

Here’s another post for the “I’ve seen this alot while an SEO consultant” category. In discussions yesterday, a young guy lamented his lack of serious success, even though he was very good at what he does, and even though he worked very hard. I listened, and yawned. A lot. It’s the same old stories. Yesterday […]

Bullish on SEO : RankBrain vs. SEOBrain

The battle between RankBrain and SEOBrain is heating up, as Google develops Artificial Intelligence to battle human innovation.

Google no longer “helping”

Some time ago Google shifted from helping and enabling, to hindering, interrupting, and exploiting. The shift was quick, on a real-world time scale, but slow in search marketer hindsight. One could *almost* track the activity by plotting a timeline of Matt Cutts’ public personality changes. Matt’s public profile went from helpful, specific, and sincere to […]

Visit Spain in April : DomainingEurope.com

Updates: As I update this post, you’ll find the additions either as UPDATE asides like this one, or at the end where I extend the post to reveal some of the activities I secretly engage in when on conference travel in foreign lands. Agenda now online. DomainingEurope.com is an annual conference held in Valencia, Spain […]

SEO Security, Threat Intelligence, and Competition

I was reading about a security course over at Black Hat when it dawned on me… this is just like SEO. The US Special Operations Forces pioneered a methodology called F3EAD, which enabled amongst other things the ability to take out insurgent and terrorist networks. Acronyms aside… F3EAD sure sounds cool. And “taking out” insurgents […]

Developing Developing Developing Developing…

My friend Peter Askew recently remarked about the power of “developing domains” to build audiences and achieve success: He was following up on a preior tweet where he showed traffic growth of an older dormant domain he has “revived”. The chart shows significant traffic success: This is what domainers call “development” and what SEO practitioners […]

Why should I Blog?

SEO Industry Growth, Widespread Failure, and SEO Industry Challenge

Google is doing a good job managing SEO. It has positioned itself such that it has so much cash and so much control, that it can manipulate the search experience to counter SEO efforts, even while hurting users and in many cases wrecking the search quality,  without much risk to it’s own success. And now […]

Do you want to WIN, or just “Be the Winner”?

One of the best aspects of travel (aside from, well, traveling) is that I get to meet real people in pursuit of real goals. I get to discuss SEO and Internet business, plus careers, with people from all over the globe (as long as they speak English, sigh). This includes sharing unique experiences that really […]

503: GONE

There have been a few occasions when Googlers stated that a 503 server response code would be interpreted by Google as a “hold on, something’s getting fixed, don’t update the index with what you find here” situation. That made great sense. How else could a tech-savvy webmaster pause re-indexing while performing an update that would […]

Identity Poetry for Marketers

Identity. It’s central to what matters (to you). And that makes it essential to the art of persuasion. Who I am. Who I think I am. Who you think I am. Who I think you think I am. Who I know I am not. Who I think you think you are. Sometimes, identity it seems […]

PR is where the Money Is

A shout out to all of you disenfranchised ex-SEO people out there: Public Relations is where the Money Is! PR is a solid career with very little formal credentialing required. Even better, the consumers of PR services have less knowledge about PR than SEO consumers had about SEO! PR is a GOLDMINE opportunity for online […]

Google is an Addict

I have lost a few friends to addiction, and spent a considerable amount of time learning about addiction and the way individuals get caught up in a spiral of destructive, compulsive behavior that eventually destroys them (usually after causing considerable amounts of collateral damage). Let 2013 go down as the year Google became an addict. […]

Google Stifles Innovation, starts Strangling Itself

I’ve long claimed that Google’s efforts to regulate Internet publishing for it’s own commercial gain stifles innovation. I started this blog 2007 when it became clear that I needed to raise my profile as an SEO or get quietly destroyed via what could fairly be defined as anti-competitive practices. Google was getting big and powerful […]

Flying the SEO Helicopter

A very long time ago I was a programmer. Not a “coder”, but a programmer. In the beautiful stone and walnut offices of a global corporation, I sat at a computer desk. It was special, because it had a slide out keyboard tray, was arranged to accommodate a screen placed in front of me when […]

Penguin 2.0 Forewarning Propaganda?

Eric Enge recently published an essay entitled “Penguin 2.0 Forewarning: The Google Perspective on Links”. I know about it because Matt Cutts referred to it as a “good article”. It was about links and link building, and Google’s Penguin updates. For those who don’t know, Penguin Updates are updates Google pushes out which penalize web […]

Dedicated Class “C” IP addresses for SEO

The liars and schemers in the world are costing all of us a lot of money and “happiness” every day, but get away with it because in general, good people forgive them. So the bad guys go on and on hurting others. What does this have to do with SEO? Hah! Everything. I just spent […]

New Domain Extensions (gTLDs) Could Change Everything

A slew of now top level domains are coming, thanks to a bold move by ICANN originally intended to spur innovation on the web. “What would you do if you could register any top level domain“, they asked the world’s entrepreneurs. Free of constraints of name availability on the standard dot com and other top […]

2013 is The Year of the Proxy

If we learned anything from 2012, it’s that Google is in control, and apparently the FTC agrees. Google can do what it wants, and has the cash to fund the lobbyists to get formal “approvals” that hedge liability. But Google isn’t the biggest threat. Google is a fairly low risk threat compared to many of […]

Preparing for the Google Apocalypse

The Currency of Search Marketing is Influence (and Zombies) We all seem to appreciate the use of Zombies as models of “enemies”. If there’s one real power zombies have, it’s the power to influence people. I don’t know a single human who is aware of the nature of zombies (fast ones that can fly, slow […]

The BlueGlass Conference Opportunity

A few frequently-asked questions with my answers, because the Blue Glass search conference is about to open for ticket sales. They only sell dozens of them, so best be decisive and act swiftly if you want to go. No, this is not a sponsored post, and no one asked me to write about Blue Glass. […]

Google Execs Take a Break from Marissa Mayer, Lend Her to Yahoo!

There. Someone had to say it. I waited nearly a week. Doesn’t anyone have the balls to speak the obvious, or has Google’s troll-like man-handling of the search marketplace got you all tongue tied? Google needs Yahoo! to exist and look viable, or else Google is “a monopoly”. Everyone knows Microsoft would drop out of […]

Google SEO Guidelines

Received via unsolicited email today: “I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the […]

Reasons your Post-Penguin Link Building Sucks

Since Google got aggressive (finally) with spammy link builders and spammy article syndicators, I’m getting a lot more “offers” to write for my sites. So far nothing I would ever accept. Why not? Allow me to list just some of the primary reasons your post-Penguin link building requests suck: 1. You don’t present any unique […]

Painful Example of Google’s Capricious Do Not Care Attitude

This is amazing to me, not because it is true but because it is co clearly demonstrated with recorded phone calls. Although I fully expect Google to issue excuses, blame an incompetent vendor, and allude to “beta”, “experiment”, or “brief period of impact..effecting 0.0001% of businesses” maybe this will be the living example the world […]

Seeing the Trees, but Missing the Forest

Happens all the time… tourists come into my temperate rain forest and admire the trees, while missing the forest. Yes, trees are cool. But not nearly as cool as the ecosystem that supports them. Same thing with Google. SEOs see the trees, but many are missing the whole forest idea. Riddle me this — if […]

Google Panda Recovery: SEO Secrets Revealed?

Google’s Panda update has old school and new school SEOs running for the hills. They don’t know what to do to recover from Panda. The old tricks don’t work, and often appear to be the cause of the Panda penalty. Google doesn’t care – it’s busy making money as the only search engine serving the […]

Google’s SEO to the Rescue!

Google is not just a huge search engine and Internet company, but also owns an investing company Google Ventures.  Google Ventures invests in… you got it… Internet companies. How do those companies do when it comes to SEO? Come on, I know you know the answer to that! Perhaps you start with the politically correct […]

“when whales fight, the shrimp’s back is broken”

Google, Facebook, and Twitter are battling. Google is clearly the aggressor right now, unsatisfied with it’s role as “aggregator of the worlds information…. but only when the world permits it”. Google has been pushing around web publishers and web users for the past year or so, and is now making moves to show it’s willingness […]

Transparency in the Land of Opportunity

Aaron posted a great review of transparency in SEO over at SEO Book. You should read it. He goes into detail on how the marketplace seems to attach value to claims of transparency and “open” ness, even though those credits are largely misplaced. He reviews how Google abuses that to its advantage in numerous ways. […]

Professional SEO for Professional Photographers

The phone call went something like this…. Professional Photographer: I need SEO for my website. I made it myself, but my friend is a web designer and he helped me. It’s great. Everyone loves it. Now I need SEO. Professional SEO/Web Guy: After looking at your site and your analytics, I can tell you you […]

20% of Searches on Google are new… another SEO Myth?

I got a marketing email from Hubspot today, with a headline about detecting “bad seo”. It then made an argument based on the “fact” that 20% of the queries on Google’s search engine have never been searched before. That was enough for me to recognize Hubspot as a “bad seo” vendor. The 20% number is […]

I believe….Google Cooks the Search Results

So with this week’s congressional hearing we’re learning that Google doesn’t believe it “cooks the books”. It is sort of interesting to watch pigs question the biggest pig about things like greed and influence.Too bad they are posturing so much they can’t address the real problems. The real story is in the influence Google exerts […]

Another Deleted Blog Post – Why blog on SEO?

Just wrote and deleted another 800 or so word blog post on SEO. I was compelled to write it, because I know that what I was reading on SEO on the Internet was incorrect, but no one seemed to notice. Writing it helped clarify the thoughts, and align them with potential execution steps that were […]

Google Update: Just Make Good Panda Content

Some time ago there was a major shift in search engine optimization. SEO Practitioners moved from technical tactics to either PPC or content tactics. The reason? The technical tactics had been attacked by Google. Prior to the shift, technical SEO tactics held the following characteristics: they were easy to understand, if you knew what they […]

SEO Innovation – To Boldly Go

I think to Boldy Go where Man Has Gone Before.. is Foolish Even I am too young for the real original Star Trek sagas, but I do remember the daytime TV I watched as a kid, with episode after episode of Captain James T. Kirk keeping courage, trust, integrity and humanity alive in the Universe. […]

Content, Facebook, Skunkworks, and The Walled Garden

Big is attractive. Now Facebook is so big, it’s a magnet drawing attention from otherwise reasonable people in online marketing. Facebook Facebook Facebook. It was previously Social Media, Social Media, Social Media but now it’s more specific because, well, Facebook is big. Billions big. Whatever you’re measuring, find a smaller unit of measure so you […]

What is SEO Link Building?

At first it seems pretty obvious what “link building” is… it is the practice of building back links to your site. But in the SEO marketplace, it is NOT clear today what “link building” is. What, exactly are you getting when you hire and pay a link builder? What are reasonable expectations for paid link […]

Premium Domain Name, Lazy SEO

I wonder sometimes if it is a strategic business decision to hire/contract/deploy low quality, short sighted, and or downright lazy SEO on premium domains. I’d think that a premium domain would represent a golden opportunity, if not a mandate to execute the best SEO available. Perhaps it depends on which premium domain. Perhaps premium domains […]

A Picture is Worth A Thousand Words

Check out the new Digg, launched in August: ref

You’re Free to Go Home

Many years ago, in the days when I thought I was competitive, I played racquetball. Now I realize that I was not actually a competitive person at all. I was a poser. But the racquetball experience is still worthy of re telling as a parable. Out of college and flush enough to join a private […]

Response to A Fanboy’s Defense of Google

Self-admitted Google “fan boy” Ryan Singel wrote a “In Defense of Google” article on Wired.com today, calling out consumer watchdog group Consumer Watchdog. Consumer Watchdog has been very effectively lampooning Google on privacy issues lately. It must be starting to hurt, to draw such articles on Wired. Consumer Watchdog’s stuff is smart, just odd enough, […]

SEO “correlations” and Reverse Engineering Google

This post is subtitled “careful what you wish for” or “know where you’re headed”. Credentials aren’t everything. God knows our world is pretty messed up these days, and it clearly got that way via the actions of a few generations of very credentialed leaders.  From Ph.D’s to Grand Poobah’s with every sort of title in […]

BlueGlass LA

There is no substitute for “being there”. When several established hard workers/players in the search marketing space make a move to combine forces, you have to pay attention. When they do it quickly, and apparently successfully from an operational perspective, you have to admire their commitment to both the concept and the success goals. And […]

Page Rank Sculpting Still Doesn’t Work

Or maybe “Page Rank Sculpting Now Works Worse than Ever” Matt Cutt’s latest video clarifies (again) his position on the use of the rel=nofollow attribute within your site. This time, it’s bad. It does harm. To quote Matt, “it does more harm than good“. Like all SEO consultants out there (sans a very few), I […]

Silverstripe CMS SEO

Silverstripe is an open-source CMS from a company in New Zealand, built with PHP on a LAMP stack. It is built upon something they call the “Sapphire MVC framework”, an object oriented PHP framework that does not exist outside of the Silverstripe CMS implementation.Silverstripe is released under the terms of the BSD open source software […]

Take-aways from SMX Advanced 2010

A few notes from SMX Advanced I consider important: Google Still Insists on “No Site Search pages” Good SEO work integrates user experience with search engine expectations. Sometimes (often?) that includes creating kick-ass site search pages for our users. We all agree that search is important, and site search is very useful (to users) for […]

Domain Conference June 8-10 Vancouver

The T.R.A.F.F.I.C. Domain Industry conference will be in Vancouver, British Columbia on June 8-10. This is a long running and very authoritative meeting within the domain investment industry, and is billed as a great way to learn the business side of domains. You can read the official announcements here or some press coverage here. I […]

Ten Top SEO Blog Content Strategies

Looking for a content strategy for your SEO blog? Learn from the best! Scour the SEO feeds and twitter lists, and notice what works for the SEO crowd. I did, and I compiled this Top Ten list of SEO Blog Content Strategies. Top Ten SEO Blog Content Tips for 2010 1. Make a “Top 10 […]

Living in a Literal World

Online, we live in a literal world. I can’t over-emphasize that enough. Literal, as in “understood exactly as it was stated”. I suspect your readers are taking your communications far more literally than you suspect. True for visual as well as written. They see and “hear” (inside their reading minds) what they want to see […]

DIYSEO.com – Do It Yourself SEO

Update: I’m “live blogging” my evaluation of DIYSEO.com, a new service that promises to facilitate the basic SEO kick-start for small businesses. As I sign up and run through it (as a professional SEO consultant in Seattle) I will add thoughts here, so if you are reading this on Tuesday April 6 be sure and […]

Google Privacy

In case you missed it, this is pretty funny. [youtube:http://www.youtube.com/watch?v=lMChO0qNbkY]

Google Validates SEO Consulting

Google has (finally!) come around and validated SEO consultants world wide, acknowledging that Search Engine Optimization is an essential ingredient of a successful web site. This took many years! Some will note that Google continued to deny the value of SEO right up until Google itself figured out how to profit from it. Initially, in […]

Google’s Legacy – the Internet Cesspool

Google makes a market in freely copying and redistributing other publisher’s products. They do not make a deal with the publisher, and they don’t disclose the details of their activities. They don’t respect copyright in the traditional, accepted form, but rather argued for (and apparently won) a special consideration that treats search “snippets” differently than […]

With the Proper Resources….

What seems like many years ago American business methods shifted. Money became more important than potential. Cash associated more closely to power, where “might” had previously been associated with power. What I mean by that is companies with real might in their industries, real potential stored in their established positions, had power and were respected […]

Pay No Attention to the Little Man Behind the Curtain…

Since it’s Thanksgiving Day and in my culture that means watching The Wizard of Oz, I thought I’d reference the wizard (the little man behind the curtain) while making a note of Google’s latest “innovation” — the breadcrumb URL replacement. Aaron over at SEOBook (a great source of free SEO tools by the way) notes […]

Google Closure.. will you register your code with the Borg?

“Think! Think! Think!”, said Pooh. Today Google announced Google “Closure”, a set of tools for efficiently working with javascript. With Google Closure Google has theoretically “closed the loop” on a number of javascript problems. Not problems developers have with javascript, but problems Google has with javascript. The problems haven’t been solved, mind you,because we don’t […]

Not All Domainers are Scammers

I’ve been a competitive web publisher (and SEO consultant) for many years, and I’ve been participating in domain development for the past few years, working with domain portfolios and people generally classified as domain investors or “domainers“. Lately we’re seeing news articles about scams and rip-offs, and some of those are on big premium domains […]

Evaluating Web Marketing Tools

I’m currently evaluating SEO and web marketing tools, and will be posting a series of reviews and experiences over the next few months. I do this sort of hands-on review about every 18 months, although I haven’t published my thoughts previously. This year’s high level of change in the web search world demands a new […]

Would you use a Link Building Tool owned by a Link Builder?

If a professional link builder created a tool for managing the process of researching, requesting, logging and managing links (paid, volunteered, incentivized, viral, or whatever), would you use it? That’s the question, and it is a question which cuts to the core issues of SEO land (trust) while highlighting uncertainties associated with the “software as […]

Google Crowdsourcing 3D Maps

Google is getting way cool. Today Google announced that it is crowdsourcing 3D maps, calling it “Google Building“. Google Building pretends to be a cool new Lego-like game for tech geeks to waste their time with, but in reality, it’s crowdsourcing that I expect will work well for Google. Check out the video: [youtube:http://www.youtube.com/watch?v=JI6wVtCY99E] Google […]

New FTC Guidelines

Update 10/2009: Note that this is a blog… an opinion. I post on topics of interest, but don’t pretend to be a news reporter. That said, this post was on-target. It was a response to the crazy blogging going on after the FTC announced new guidelines for sponsored word of mouth advertising. Righteous-sounding bloggers proclaimed […]

Always Be Link Building

Every few days a note flies across the discussion groups pointing to some trick that improves web site performance. Today is was this interesting article on button colors and conversion rates. Dan Harrison published “How to Quickly Triple Your Conversion Rate“, describing some testing he did on his gadget affiliate site. The bottom line? Orange […]

The Value of Gestalt

Just back from Think Tank meeting in San Diego, I am struck anew by the awesome latent value of SEO “gestalt“:  the collective gut feeling that practicing, experienced SEO people have. That is arguably one of the most valuable parts of a conference like Think Tank. A gathering of Internet entrepreneurs, Think Tank is not […]

Google Sidewiki: A New Marketplace for Trust

Google has launched Sidewiki, an annotation service for web pages. There is already some discussion of how it might be used. I see it as a natural extension of Google’s desire to put trust to work, and that means a new premium marketing opportunity. Google has invested heavily in identifying individual people. Google requires a […]

Meta Tags and SEO for Google

Subtitled: The (continued) Importance of Meta Tags With the recent proclamation by Google that “meta tags don’t matter”, there is a need for some constraint. Meta tags do matter, folks. They are important! Google knows this… they never actually said meta tags don’t matter. They said something about meta tags, which was quite nuanced, and […]

But First, to Prevent Spam, what is 6 plus 4?

You see it all the time. You are shopping for web services, maybe a designer or SEO company in Seattle. You land on the website of a company you do not yet know, and are offered a contact form. You are not offended by what you see, and maybe even like some of it; you […]

Domino’s Pizza Delivers SEO

Domino’s Pizza. The one everyone knows, whether they like the pizza or not. Domino’s is a franchise. Each Domino’s Pizza is independently owned and operated, but buys from the main business and kicks back a percentage of profits towards an advertising and marketing fund. I don’ t think I am ancient, but I do remember […]

Google Owns Your Internets

For years I’ve pointed out that Google consistently acts to disintermediate web publishers. For years I’ve noted how Google, while saying that we are all friends, reliably “improves” Google’s services in ways which force webmasters to eliminate their own interest in the dissemination of what they publish. The “nickels from Google” may add up to […]

To Be or to Not Be: that Seems to Be the Question

In Shakespeare’s Hamlet, “to be or not to be” was the question. The first line is so familiar: To be, or not to be: that is the question: and the first section adored, and often memorized by adherent high schoolers: To be, or not to be: that is the question: Whether ’tis nobler in the […]

SEO goes back Underground in 2009

I think 2009 is the year SEO went back underground. I come to this realization through the back door. While trying to understand how so many “SEO websites” seem to succeed with their audiences, while publishing poor quality or low value content, it dawned on me that the continuing growth of the bottom of the […]

Google Caffeine SEO Notes

Since the SEO News industry has become so noisy (with lots of well-titled posts hyping mostly empty articles), and the major news sites are apparently jumping to publish first with such headlines, using similarly low-value content, it’s not easy to find real content about Google’s new “caffeine” indexing system. Google says it’s a big deal: […]

Google Loves Brands in a Hard-Coded Way?

I like to burn high quality Japanese incense while I work. It’s relaxing but at the same time I maintain more focus when I burn a stick or two of my favorite incense. It sets a mood, and keeps me on task. But this addiction presents a few problems, because my typical American neighbor does […]

Hitwise: Can You Trust Hitwise?

As a truly independent search marketing consultant I frequently encounter the “bigger is better” syndrome. A potential client, not sure whom to trust, decides that a cheap, starter package from BigCompany is a safer way to get started in search marketing than working with an independent search consultant. I call it a syndrome because a […]

Combat Training for Social Media Marketers

I spent a few years involved with cardiothoracic surgery. Thoracic means “chest”. Think open heart surgery, bypass machines, and “sucking chest wounds”. Seriously.  As a Biomedical Engineer, I worked with some very innovative and entrepreneurial people. If you dig you can find my name on some cardiothoracic research. You may also discover that it was […]

Google’s Plan to “Serve Webmasters”

I loved this. Marshall Sponder over at Web Metrics Guru gathered up a collection of recent observations about Google’s abuse of webmasters (including my SEO Tools post), and included this classic Twilight Zone video… too awesome.. I simply had to re-post it here. [youtube:http://www.youtube.com/watch?v=WudBfRa0ETw] It is critically important that we all keep an eye on […]

We’re All SEO Tools

SEO is Dead: Long Live Competitive Webmastering My friends at OutspokenMedia just published an outline of their SEO audit process. It looks exactly like what should be in a webmastering 101 course. From my perspective, it has nothing to do with search engine optimization, except that search engines control the flow of almost all of […]

Structured Data, Microformats, and SEO

The other day I suggested that Google was way ahead of SEOs. After receiving a few emails asking me “what do you mean?” and “What are they working on that we don’t already address?” I decided to step back and ask Social Media to do the leg work on this one. I am not an […]

Video Captioning and YouTube

When I first wrote about how expensive search optimization (SEO) was getting due to the rapid rate of advancement of Google’s research and development, I was thinking forward. That was years ago. Good SEO requires hands-on research as well as futures research. Today, Google is so far ahead of the typical SEO practitioner that every […]

Search Engines want to Eliminate Domain Names

Search engines want to eliminate domain names. There, I said it (again). Anyone have any thoughts on this? Years ago I said it out loud to several people at a meeting, repeated it in conversation many times at domain industry meetings and SEO conferences, and in a few venture capital/startup private meetings. I believe I […]

Top Ten Myths About Google Analytics – SEO Edition

I just read Google’s self-published “Top Ten Myths About Google Analytics” and I have to say, I thought Google had more integrity than this. Oh sure, everyone knows that marketing departments aren’t always 100% truthful about their claims. Everyone knows that the boastful pizza place in town that claims “World’s Best Pizza” isn’t, actually, the […]

Hey Affiliates – Screw You! (pass it on)

If this new ICANN proposal called “Rapid Suspension System” goes through, I can cheaply file a complaint to get your affiliate landing pages taken down immediately. Shoot first and ask questions later! Think about that… I file for next to nothing, claim your Acai-berri site is confusingly similar to my Acai-beari site, and your landing […]

How to be a Better Entrepreneur

It seems every week some hustling web entrepreneur publishes a new “blog post” about how to be a better entrepreneur, how to be more successful, how to make more money, etc. These are expensive if you read them — they waste a lot of your time. Success is not about money, but they don’t know […]

Shhh…unused domains are worth real money

Last year sometime I said that any domain, if it is wanted by someone, is worth about $1200. That’s the price that justifies a quick buy. Want it? Twelve hundred bucks and it’s yours…. or you can spend a few HOURS looking for another one, a few HUNDRED on consulting fees when your SEO or […]

How to Recycle Newspapers

Finally I find an article that does a decent job of noting the importance of business management and strategic vision when discussing “the future of the newspaper industry”. It’s so easy to say old media doesn’t “get it”, is a dinosaur, etc. It takes a brain to say: So as the giant media conglomerates continue […]

Coupon Websites: Coupons, Discounts, Promos, and more Coupons!

Coupon sites are everywhere, with no end of proliferation in sight. I feel sorry for the guy who has to estimate market share for these sites, because the visitors are typically jumping between many sites while comparing coupon offers, looking for the best one (often trying multiple promo codes to see if they work, how […]

Front-end Trimmed Typos as Domain Portfolio Strategy

Trends are important. A research director once pushed me to note a trend in some experimental data; a trend which I did not see myself (despite careful analysis). In the presence of a trend, small subtleties assume importance far beyond their inherent value. Seemingly insignificant experimental findings can be considered very important if a trend […]

Getting some Google Love…dot com.

Google recently proclaimed that the Internet had become “a cesspool” and that Big Brands were the answer to cleaning up that Internet cesspool. We’ve since then seen the Google search engine favor brands over other sites, even when the branded sites didn’t appear to qualify for top rankings. Google apparently promotes them because they are […]

Paul Mockapetris at T.R.A.F.F.I.C. Silicon Valley

The upcoming Traffic Internet conference in Santa Clara later this month will feature Dr. Paul Mockapetris at the podium. Dr. Mockapetris and Jon Postel invented the “domain name system” (DNS), the core domain name to IP number lookup system powering the world wide web since it began. If you operate a business website, you are […]

So Little is Known about Us “out there”

Each day I am reminded just how little the “real world” knows about us. We’re SEOs, Internet marketers, web strategists, and innovators on the systems that support commerce on the web. Nearly everyone in business is already on the web or using the web, yet how many actually know about us? The people acting as […]

Web Prescience, Coming True Every Day

I’m working on a newsletter I call WebPrescience. I will host it at Webprescience.com. It will highlight insights into the future of the web, as I and others see and describe it, or hint at it. I hope it will ultimately replace this blog, and significantly advance my objective of noting, describing, and questioning what […]

Domaining and SEO Revisited, Again

In SEO world there is this repeating argument that a monetization project could be executed on almost any domain, even though some domains are clearly better than others. The issue is cost: for Internet marketing projects, a “premium domain”, the argument goes, is not worth a premium price because the project could be executed on […]

Best of the Web Affiliate Link

This post includes Best of the Web affiliate links, a link to the Best of the Web banner page, and the link to sign on as a best of the Web affiliate (via their excellent webmaster affiliate program). The BOTW affiliate program pays commission on sign ups and renewals, and BOTW is one of the […]

Armchair Quarterbacks, SEOs, and Domainers

Domain Name News is one of the leading online “newspapers” of the Internet domain industry. Publisher Adam Strong asked me about the recent $5.1 million dollar toys.com sale, and after some conversation on SEO aspects I agreed to write my thoughts for publication on DomainNameNews.com. I asked a few friends in the SEO industry if […]

Is it Really All About Links?

Links are code. When webmasters published the web, they did so in code. Nowadays people publish to the web. They don’t use code. How does a person “link” to a site today? Is it an anchor tag? Does it have attributes? No, they simply type whatever.com into their user interface. There is very little incentive […]

Opting IN with Google, so you can Opt-out of Tracking

Google has announced its new behavioral ad targeting, and acknowledged some of the privacy and protection guidelines in development around the world. They note: United States Federal Trade Commission “Principles of Online Advertising”(PDF) Network Advertising Initiative’s Self-Regulating Conduct paper the Center for Democracy and Technology’s Threshold Analysis for Online Advertising Practices (PDF) Internet Advertising Bureau […]

Google Docs: Is 3 Weeks too long to fix a Privacy/Security Issue?

Saturday morning is slow time for viral distribution of news, but if the news sticks the viral component tends to last longer than usual, often re-distributed by the Monday morning back-to-work crowd. “Checkout what happened over the weekend”, such as this Google Docs privacy leak. First, this is important news. If you used Google Docs, […]

Vince’s Change to the Google Algorithm favors Brands

Matt Cutts of Google’s Search Quality Team posted a video response to the recent discussions of Google’s new emphasis on “brands”. He says Google doesn’t think interms of brands, but factors like trust authority reputation page rank high quality Matt says yes, “there has been a change in how we do some rankings”, and yes, […]