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Category Archives: SEO

SEO is Search Engine Optimization and is the practice of finding ways to get web pages to rank highly in search engines, so that the search engines send relevant traffic to the website.

503: GONE

There have been a few occasions when Googlers stated that a 503 server response code would be interpreted by Google as a “hold on, something’s getting fixed, don’t update the index with what you find here” situation. That made great sense. How else could a tech-savvy webmaster pause re-indexing while performing an update that would […]

Identity Poetry for Marketers

Identity. It’s central to what matters (to you). And that makes it essential to the art of persuasion. Who I am. Who I think I am. Who you think I am. Who I think you think I am. Who I know I am not. Who I think you think you are. Sometimes, identity it seems […]

PR is where the Money Is

A shout out to all of you disenfranchised ex-SEO people out there: Public Relations is where the Money Is! PR is a solid career with very little formal credentialing required. Even better, the consumers of PR services have less knowledge about PR than SEO consumers had about SEO! PR is a GOLDMINE opportunity for online […]