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Category Archives: SEO

SEO is Search Engine Optimization and is the practice of finding ways to get web pages to rank highly in search engines, so that the search engines send relevant traffic to the website.

Flying the SEO Helicopter

A very long time ago I was a programmer. Not a “coder”, but a programmer. In the beautiful stone and walnut offices of a global corporation, I sat at a computer desk. It was special, because it had a slide out keyboard tray, was arranged to accommodate a screen placed in front of me when […]

Penguin 2.0 Forewarning Propaganda?

Eric Enge recently published an essay entitled “Penguin 2.0 Forewarning: The Google Perspective on Links”. I know about it because Matt Cutts referred to it as a “good article”. It was about links and link building, and Google’s Penguin updates. For those who don’t know, Penguin Updates are updates Google pushes out which penalize web […]

New Domain Extensions (gTLDs) Could Change Everything

A slew of now top level domains are coming, thanks to a bold move by ICANN originally intended to spur innovation on the web. “What would you do if you could register any top level domain“, they asked the world’s entrepreneurs. Free of constraints of name availability on the standard dot com and other top […]