John Andrews is a Competitive Webmaster and Search Engine Optimization Consultant in Seattle, Washington. This is John Andrews blog on issues of interest to the SEO community and competitive webmasters. Want to know more?

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April 5th, 2013 by john andrews

Dedicated Class “C” IP addresses for SEO

The liars and schemers in the world are costing all of us a lot of money and “happiness” every day, but get away with it because in general, good people forgive them. So the bad guys go on and on hurting others. What does this have to do with SEO? Hah! Everything.

I just spent 2 hours on an issue that should not have taken 2 hours. It consumed the “extra” 2 hours (inefficiency in our world) because Google makes so many mistakes (at best) which spread disinformation, and because Google forcefully imposes it’s will to out-compete everyone else (at worst) for profit.

I believe the VAST MAJORITY of SEO publishers are complicit in those efforts. In other words, if you are an SEO person and you publish to the web about SEO, I am indeed blaming you for making things worse, and costing me that lost 2 hours (or at least 80% of you).

The cycle of silliness in web publishing related to search engines is endless and complex and laughable, if not only super boring. Many smart people have moved on not because they got tired of SEO, but because they got so tired of the nonsense time wasting parts of SEO that exist for no other reason than the fact that Google seems to create the mess on purpose, and seemingly clueless seo “professionals” propagate it.

Here I was teaching someone about SEO, and just this one little SEO issue cost over 2 hours to pursue with no useful information outcome.

I went back through a decent amount of the SEO “literature” about dedicated IP addresses for SEO. What trash! From the super-authoritative sounding rants of full-of-nonsense seo haters, to the imposter authority of Matt Cutts posting on his “unofficial” blog, and including contributions from Cisco-certified networking specialists who apparently have never had a real job,  as well as non-certified networking gurus who understand network architecture. Oh my god so much garbage and incorrect/deceptive information.

The CORE issue stems from SEO experts who say (over and over at every SEO meetup for like 15 years) that SEO demands a dedicated IP address for a website. From there, the nonsense begins. A reader of the historical record traverses a dizzying path of misinformation. Assumptions rule, and misdirection is common. Marketers (including accomplished propagandists like Matt Cutts) cleverly employ these situational factors to deliver point after point out of context, in ways that help confirmation-biased novices to conclude all sorts of “facts”. Hosting companies and vendors feed at the trough of confusion. One even named itself “SEO Hosting”, which I can only assume was a conscious decision to take the profits of successful marketing despite the risks of SEO. If that wasn’t the case? Then how sad was THAT!

Substitute any other common and valid “SEO question” for this IP address one, and it’s the same story. It’s no wonder so many web publishers suffered left-handed hockey stick growth charts in 2012, as Google ran off with the Internet money.

I attended a gold mining expo last week, and watched a seminar on panning for gold. For the demo, the miner loaded his dish with silt and water and then planted 12 flecks of “real gold” into it. After panning it empty, he had 10 of the 12 sitting all alone in the dish. Wow. That stuff is shiny! And the first comment from the peanut gallery when he showed off his black pan with 10 bright flecks of gold was.. “if you want to get rich panning for gold, sell gold panning equipment!”.

Exactly.

Google’s SERPs are a cesspool, and Google has been helping to fill it with crap. And all the while, fallible, judgmental, often righteous and commonly misguided Google employees flash the bright orange promise of the carrot, and whip the threatening penalty stick at web publishers, as if to fuel the fires of confusion… while they steal the profits and run off to the bank.

I don’t use terms like “fallible” and “judgmental” and “righteous” and “misguided” loosely. I have specific experience, repeatedly over the past 15+ years, to back up those labels assigned to Google and Google employees. It’s fact. But that doesn’t change things. They’ve been this way since the beginning, whether or not you chose to believe it back then (or now).

So what’s the answer to the dedicated IP address and Class “C” block issue, when dealing with SEO web hosting? The same as it has been FOREVER in SEO land. Nothing has changed. The stakes are higher than ever. The stick flies faster than it ever did, and I suggest the righteousness and misguided parts are also at all-time highs

But what’s “the answer”?? Do you need a dedicated IP address for SEO, or doesn’t it matter? The answer, is that it doesn’t matter.

Those of you who are still here, should think about that a second. I used an indefinite pronoun in that last sentence. A propagandist’s tactic. In this case, “what doesn’t matter” is the answer to the question. The answer doesn’t matter. The only thing that matters when considering unique IPs and SEO website hosting is what you do on your IP address and what Google does to your traffic. And that’s the secret to SEO. That is also why it doesn’t make sense to publish “how to” information on the topic of SEO, like articles about unique IP addresses and SEO hosting.

Let Google sell you on how there’s no technical difference between IP and name-based hosting. Let hosting companies sell you on how to rank better with unique, randomized “class c” IP addresses. Let the networking geeks proclaim the silliness of the nomenclature, or cite the practical realities. Let the SEO “experts” demonstrate how their worlds are fueled by correlations and assumptions, or reason and logic. But NONE of it matters.

The only thing that matters is how much traffic you are getting from search engines today, and how prepared you are for when some (insert adjective here) Googler shuts off that flow of traffic. And while you work on that… how much money you are making from search engine referrals to your IP address today, and what you will do when that stops (tomorrow?), make a decision about unique IP addresses for SEO web hosting

Additional Cheats to the Topic:

  • when a Googler takes action against you, starting with a “look” at “what you are up to”, what will they see?
  • when a Googler launches an automated profiler or script to “gather accurate information”, what will it produce?
  • when the anonymous and all-benevolent yet not-responsible “algorithm” analyzes and classifies your site in the web, what will it think?
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April 16th, 2010 by john andrews

Ten Top SEO Blog Content Strategies

Looking for a content strategy for your SEO blog? Learn from the best! Scour the SEO feeds and twitter lists, and notice what works for the SEO crowd. I did, and I compiled this Top Ten list of SEO Blog Content Strategies.

Top Ten SEO Blog Content Tips for 2010

1. Make a “Top 10 List” of interest to beginner SEO consultants with little business experience. You can do it! You really can! Just pick any micro topic, and focus on it like a laser. Make up ten possible  things and list them as a “Top Ten” list. Don’t go into detail… you don’t want anyone to notice you don’t really know what you’re writing about. Just a line or two for each. I see people fail at this over and over, but for the sole reason that they add too much detail! Just make the statement, repeat it with a nte or two on how it *might* work, and move on.

2. Make a “Top Ten SEO Myths” post

Same as #1, just pick any ten things that peopel disagree about. Call them “myths” and viola… great content!

3. Make a Top 101 List

Same as #1 above, just super long. More than 100 so that it’s remarkable (101 is better and 103 is even better.. you get the idea). Prevailing SEO wisdom says many people can easily memorize Top 10 lists and so they read and move on. But tose same people will fail to get past 23 on your list, and so they will bookmark it. The truth is, they don’t actually book mark because they have no intention of coming back. Instead, they send it to someone else to try and extract some social proof value out of it. Go ahead.. test this for yourself! Or.. just write a Top 103 list!

4. Make a Top 10 List of SEO Posts

And yes, it can actually be a Top 10 List of Top 10 Lists. In the SEO field, even that will work! Go ahead.. try it! Consider doing it weekly.

5.  make a Top Ten List for off topic things for SEOs

SEO people pay to much attention to themselves and their friends. Exploit that, by showing them there is more to the world than what they already pay attention to. How easy is that!  Pick 10 things out of a gazillion things on the Internet. Cats, dogs, cakes, bacon… whatever. Don’t spend any time on picking… just DO IT. And do it on Friday or Monday.

6. Make  Top  10 Things Not to Do in SEO List

The contrarian route.. works great! Be sure and include “Don’t Publish Top 10 Lists” because, well, it needs to be there.

7. Make a Top Ten List referencing a celebrity and SEO

Something like “Top Ten SEO Tricks Jason Mraz Doesn’t Know” or “Top Ten SEO Mistakes Ashton Kutcher Makes”. Then take one of your previous “Top Ten” SEO lists (or contrarian lists) and add one line to each item, mentioning Jason Mraz or Ashton Kutcher. No one will actually read it… so just make sure you don’t write much.

8. Make a Top 10 Ways post for SEO

There is a little known physiological tendency among SEO people (believed to be genetic, but possible environmentally exacerbated e.g. beer, hard liquor, excess oxygen) to cite and refer Top Ten SEO lists. You can try it for yourself. See 9 and 10.<

9. Make a Top 10 Reasons why your should NOT Read This Top 10 List

Again, if it works, why argue? Success on the web is all in the execution.

10. Make a Top 10 Reasons why your MUST Read This Top 10 List

Seriously. Are we done? Lesson learned? Awesome. Now Happy Friday. Enjoy your Happy Hour. See you Monday!

John Andrews is a Seattle SEO consultant, and all around Digital Marketing consultant specializing in Competitive Web & Internet Strategies and SEO.

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October 19th, 2006 by john andrews

Pick your Poison: An SEO at the Pub

In suburban America in the 80’s, everyone had a home bar, and everyone wanted to know everyone else’s drink. You wanted to be able to take a guest aside to the bar and serve him what he liked…make him feel special. The town hall people, the lawyer down the street, the cardiologist that gave out free advice, and of course the ice cream company district manager living next door. I was just a teenager but sometimes running to the Local Liquor Store for somebody’s favorite Tanguerey, or Jim Beam, or Canadian Club was *the* critical task of the day.

You know who you are

Nowadays SEO people meet at bars and restaurants, but they still drink, and that aside meeting is still where the SEO action takes place at major conferences. Oh, sure the sales action and intros largely take place on the conference floor and exhibit hall, but the SEO action is at the bar.

In this case the lawyer has been swapped out for a domain guru or semantics expert, the town hall guy has been replaced by the link meisters and directory kings, and the ice cream salesman? Well, let’s just say that these days he’s selling luncheon meat.

The question remains: What do you drink?

If you go to seo pubcons and the like, name your drink. I’ll start:

A black & tan, or a 2x Jameson straight up with an ale on the side.

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John Andrews is a mobile web professional and competitive search engine optimzer (SEO). He's been quietly earning top rank for websites since 1997. About John

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Recent Posts: ★ SEO Industry Growth, Widespread Failure, and SEO Industry Challenge ★ Do you want to WIN, or just “Be the Winner”? ★ 503: GONE ★ Cloud Storage ★ Identity Poetry for Marketers ★ PR is where the Money Is ★ Google is an Addict ★ When there are no Jobs ★ Google Stifles Innovation, starts Strangling Itself ★ Flying the SEO Helicopter ★ Penguin 2.0 Forewarning Propaganda? ★ Dedicated Class “C” IP addresses for SEO ★ New Domain Extensions (gTLDs) Could Change Everything ★ Kapost Review ★ Aaron Von Frankenstein ★ 2013 is The Year of the Proxy ★ Preparing for the Google Apocalypse ★ Rank #1 in Google for Your Name (for a fee) ★ Pseudo-Random Thoughts on Search ★ Twitter, Facebook, Google Plus, or a Blog ★ The BlueGlass Conference Opportunity ★ Google Execs Take a Break from Marissa Mayer, Lend Her to Yahoo! ★ Google SEO Guidelines ★ Reasons your Post-Penguin Link Building Sucks ★ Painful Example of Google’s Capricious Do Not Care Attitude 

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