John Andrews is a Competitive Webmaster and Search Engine Optimization Consultant in Seattle, Washington. This is John Andrews blog on issues of interest to the SEO community and competitive webmasters. Want to know more?

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April 16th, 2010 by john andrews

Ten Top SEO Blog Content Strategies

Looking for a content strategy for your SEO blog? Learn from the best! Scour the SEO feeds and twitter lists, and notice what works for the SEO crowd. I did, and I compiled this Top Ten list of SEO Blog Content Strategies.

Top Ten SEO Blog Content Tips for 2010

1. Make a “Top 10 List” of interest to beginner SEO consultants with little business experience. You can do it! You really can! Just pick any micro topic, and focus on it like a laser. Make up ten possible  things and list them as a “Top Ten” list. Don’t go into detail… you don’t want anyone to notice you don’t really know what you’re writing about. Just a line or two for each. I see people fail at this over and over, but for the sole reason that they add too much detail! Just make the statement, repeat it with a nte or two on how it *might* work, and move on.

2. Make a “Top Ten SEO Myths” post

Same as #1, just pick any ten things that peopel disagree about. Call them “myths” and viola… great content!

3. Make a Top 101 List

Same as #1 above, just super long. More than 100 so that it’s remarkable (101 is better and 103 is even better.. you get the idea). Prevailing SEO wisdom says many people can easily memorize Top 10 lists and so they read and move on. But tose same people will fail to get past 23 on your list, and so they will bookmark it. The truth is, they don’t actually book mark because they have no intention of coming back. Instead, they send it to someone else to try and extract some social proof value out of it. Go ahead.. test this for yourself! Or.. just write a Top 103 list!

4. Make a Top 10 List of SEO Posts

And yes, it can actually be a Top 10 List of Top 10 Lists. In the SEO field, even that will work! Go ahead.. try it! Consider doing it weekly.

5.  make a Top Ten List for off topic things for SEOs

SEO people pay to much attention to themselves and their friends. Exploit that, by showing them there is more to the world than what they already pay attention to. How easy is that!  Pick 10 things out of a gazillion things on the Internet. Cats, dogs, cakes, bacon… whatever. Don’t spend any time on picking… just DO IT. And do it on Friday or Monday.

6. Make  Top  10 Things Not to Do in SEO List

The contrarian route.. works great! Be sure and include “Don’t Publish Top 10 Lists” because, well, it needs to be there.

7. Make a Top Ten List referencing a celebrity and SEO

Something like “Top Ten SEO Tricks Jason Mraz Doesn’t Know” or “Top Ten SEO Mistakes Ashton Kutcher Makes”. Then take one of your previous “Top Ten” SEO lists (or contrarian lists) and add one line to each item, mentioning Jason Mraz or Ashton Kutcher. No one will actually read it… so just make sure you don’t write much.

8. Make a Top 10 Ways post for SEO

There is a little known physiological tendency among SEO people (believed to be genetic, but possible environmentally exacerbated e.g. beer, hard liquor, excess oxygen) to cite and refer Top Ten SEO lists. You can try it for yourself. See 9 and 10.<

9. Make a Top 10 Reasons why your should NOT Read This Top 10 List

Again, if it works, why argue? Success on the web is all in the execution.

10. Make a Top 10 Reasons why your MUST Read This Top 10 List

Seriously. Are we done? Lesson learned? Awesome. Now Happy Friday. Enjoy your Happy Hour. See you Monday!

John Andrews is a Seattle SEO consultant, and all around Digital Marketing consultant specializing in Competitive Web & Internet Strategies and SEO.

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October 19th, 2006 by john andrews

Pick your Poison: An SEO at the Pub

In suburban America in the 80’s, everyone had a home bar, and everyone wanted to know everyone else’s drink. You wanted to be able to take a guest aside to the bar and serve him what he liked…make him feel special. The town hall people, the lawyer down the street, the cardiologist that gave out free advice, and of course the ice cream company district manager living next door. I was just a teenager but sometimes running to the Local Liquor Store for somebody’s favorite Tanguerey, or Jim Beam, or Canadian Club was *the* critical task of the day.

You know who you are

Nowadays SEO people meet at bars and restaurants, but they still drink, and that aside meeting is still where the SEO action takes place at major conferences. Oh, sure the sales action and intros largely take place on the conference floor and exhibit hall, but the SEO action is at the bar.

In this case the lawyer has been swapped out for a domain guru or semantics expert, the town hall guy has been replaced by the link meisters and directory kings, and the ice cream salesman? Well, let’s just say that these days he’s selling luncheon meat.

The question remains: What do you drink?

If you go to seo pubcons and the like, name your drink. I’ll start:

A black & tan, or a 2x Jameson straight up with an ale on the side.

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July 19th, 2006 by john andrews

POST  S E O   S E C R E T   No. 7

Shoemoney, Paris Hilton, and the little man with the red cape in SEO Secret No. 7

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John Andrews is a mobile web professional and competitive search engine optimzer (SEO). He's been quietly earning top rank for websites since 1997. About John

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Recent Posts: ★ SEO “correlations” and Reverse Engineering Google ★ Why He’s A Domainer ★ Web Marketing is Building Relationships - One Minute Relationships ★ BlueGlass LA ★ Page Rank Sculpting Still Doesn’t Work ★ Take-aways from SMX Advanced 2010 ★ Domain Conference June 8-10 Vancouver ★ Ten Top SEO Blog Content Strategies ★ Internet Wisdom ★ Living in a Literal World ★ DIYSEO.com - Do It Yourself SEO ★ Google Privacy ★ How to eHow ★ Google Fiber - Bellingham, WA ★ It’s All About You. ★ Google DoubleClick for Publishers (DFP by Google) ★ Google Validates SEO Consulting ★ Amtrak “Creative Class” and High Speed Rail ★ Google’s Legacy - the Internet Cesspool ★ With the Proper Resources…. ★ Ignorance is Powerful ★ Pay No Attention to the Little Man Behind the Curtain… ★ Google Closure.. will you register your code with the Borg? ★ The Federal Website is the New Sacred Cow ★ Not All Domainers are Scammers 

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