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Category Archives: SEO vs. SEO

Sometimes SEOs lacking in skills will use a competitive tactic against their competition, knocking them out of the competition for top spots in the search engines instead of beating them at the game. Some say that is part of the game. I say it shows a lack of skill (perhaps a social skill, perhaps not).

The SEO Process

SEO is a process, and now Lee Odden highlights it for us again with a BusinessWeek reference. But really, SEO as a business is about managing customer expectations more than it is about ranking in the SERPs. And the more you talk about process (instead of rank) the more you are softening the demands on […]