As we enter a new era, which is still undefined, some thoughts.
Is Make-Believe Time Over Yet?
At least one entire generation seems to have been subject to “arrested development”, and often the arrest seems to have taken place in kindergarten.
Make-believe time (also known as “Let’s Pretend” time) was a favorite of the creative, sensitive types, in the same way, sandbox time (or blocks time) was a favorite of the kinesthetic types.
While the kinetic kids could go on to high school, college, and pro sports, often getting fake grades and false promotions in proportion to their demonstrated ability to amaze, the creatives had it much tougher. Unless… Let’s Pretend time never ended.
So it seems Make-Believe became permanent for that group… all the way up until now, when they are in their thirties.
Now you could dig into the WHY and WHAT HAPPENED etc. but that victim-based blame-game is so full of falsehoods and politics, it’s genuinely a Big Distraction for this context. The point is… is play time over yet, or will we continue it?
Tech has matured beyond the point needed for super impactful application. At the same time (lucky!) the world has stalled at a place that desperately needs and appreciates new applications.
If you build it, they will come…. finally. But…. are you building “it”, or are you still pretending in the land of make believe?
SEO is Dead…
In Other News, what’s the name for when you cleverly do whatever-it-takes to work-all-the-angles to rank your web pages at the top of Google searches?
It’s never been clearer that SEO as an industry is dead. The self-proclaimed SEO Media and SEO Gurus and that SEOMoz idiot killed it by a thousand cuts drawn out over decades.
The profession continues to advance, though, because, well, Google has a monopoly on search. And society is addicted to and dependent upon search. And the rich kids at Yahoo! quit after getting fooled (and publicly mocked) by Google. And nobody has built anything better in almost 20 years.
Ranking in search results is more valuable than ever before, so… naturally… any service provider (or employee, or entrepreneur, etc etc) that can rank URLs in search can excel with respect to marketing. So the trade or profession of ranking content remains important, even as the “industry” that assumed the SEO label continues to fail miserably.
I used to call the practice Competitive Webmastering, because…well… that’s what it is. However, these days web design and development unfortunately is NOT stable. Instability breeds heterogeneity. During these unstable times, the HOW of webmastering is more opinion and speculation than art or science.
And you don’t build a profession on opinion. At least not successfully.
So what’s the new label for this esoteric art-plus-science activity that optimizes published content and persuades search engines like Google to rank the URLs at the top, for selected (and associated) search queries?
It might be helpful if we all gave it a name, so we could refer to it, and know what each of us was talking about in our comments and discussions.
And I must remind you, this activity is not Make-Believe any more. Fake-it-Till-You-Make-It doesn’t rank. Sought-After-Speakers don’t rank, either. And as is clearly evident to even casual observers, “journalists” (writers) for the Search Marketing trade press have very little understanding of search optimization as it relates to ranking URLs for relatively important search queries.
Current practitioners endeavoring in this field are banking millions and in some cases even billions per year in profits. It deserves a respectable name.
We are entering into an era during which each American (and probably most of you foreigners) will be forced to publicly choose a side.
Social and economic issues have assumed Peak Status. This is likely due to void-like issues more than any merit-associated reasons, but nevertheless it is a reality that whether it’s excess comfort, inadequate exercise, hormones in the environment, or simply undiagnosed mental illness, society has problems that are currently strongly shaped into identity attributes.
More power is at risk today than ever in the history of humankind.
Everyone will shortly experience severe externally-imposed persuasion efforts crafted to force you to pick sides.
“Blacks” will be forced to align with ONE self-absorbed leader, touting a set of principles or positions, promoting a paradigm, and basically telling you how to think.
“Whites” will similarly be forced to publicly align with one or the other “leader” espousing various principles and associated paradigms for future endeavoring.
Nobody will care if it fails to make sense. This is about identity! This is an existential issue of paramount importance! In other words, this is about power (and free money).
For once, women are not a unique category. Like the rest of the poor highly-intersectional victims, women will be torn apart, simply because you-must-choose-alignment-with-just-one in order to not be the enemy of the others. These are not multiple choice questions.
Extremism qualifying exams don’t use multiple choice or essay questions.
Men, while technically in the same boat, won’t suffer as much as women, except for I guess the “men” who enjoy very low testosterone levels. We all know men are disposable. Darwin proved it. And you do believe in science, Yes, or no?