John Andrews is a Competitive Webmaster and Search Engine Optimization Consultant in Seattle, Washington. This is John Andrews blog on issues of interest to the SEO community and competitive webmasters. Want to know more?

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March 12th, 2012 by john andrews

Why “dot everything” is a Good Idea (and ahead of its time)

I’m getting tired of so-called experts trashing ICANN’s decision to open up the Internet naming system on the right side of the dot, to enable names with dot anything. It was a smart thing to do, although it may have been executed poorly. It for sure has been interpreted poorly by the same people it was meant to inspire.

The Internet name system has not evolved much, despite tremendous growth of our Internet use and related Internet technologies. We still type in dot com (or whatever) and we still publsih html pages on URLs. The system of search and storage and registration of published information still relies on static URLs to represent information, and more than ever we struggle with naming. There are fewer names available yet we still must draw from our one, virtually static lexicon. Clearly the naming system needs to evolve. But how? Any ideas?

Unfortunately not. The very naming pros and creative experts that developed the web have failed miserably to recognize this opportunity for progress.  The same people whose “out of the box” thinking created what we have today, have failed to think outside of the box that is the domain name system.

Dot anything  was (is?) your chance to change the way things are done on the Internet.

Sadly, everyone just thinks it’s another way to add more tlds to be used the same old way. Can you fault the ICANN governing body for at least acknowledging they don’t have any great ideas, and enablign us to take charge and implement some of our crazy ideas?  Apparently people can and do fault ICANN for that. And it’s sad to watch.

The same idea-less domain speculators that failed to monetize valuable domain names outside of a resale market criticize the effort.  The same so-called “naming consultants” who charge consulting fees to help pick Internet names criticize the effort. The same “big brands” that fail to innovate and instead use protective tariffs and laws to guard their markets, criticize the efforts.I’m even seeing these same “losers” criticize the cost as high — starting at $185k. Sigh. Since when was $185,000 a high cost for innovation at the root domain level, in any business or industry?

So if there are so many loud and often ignorant critics, where are the disruptors who can prove me right? I suspect their quietly working hard on their ideas.

Dot anything is an opportunity to do things differently. To try something new. If you can’t imagine how that might work, get out of the way and let those who can, try.

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November 26th, 2011 by john andrews

Robotic Work Force

Today I visited the local bank to get some Canadian currency in advance of my next trip over the border. It’s much better to have Canadian currency while in Canada: it’s easier and cheaper than credit cards.

I am sick and tired of the “system” nickel and dime-ing me to death every time I’m up north.  Every hockey game, lacrosse game, etc. takes me over the border, and I find myself taking out cash from an ATM for coffee, snacks, admission fees, raffle tickets. I end up paying a Canadian bank ATM fee, an American bank ATM fee, and a currency conversion fee, every time.

Our Canadian neighbors don’t like American Express. Small businesses don’t take it at all, and only American-based or multi-national corporate stores take it. Starbucks will take it, but can’t do so at the regular register (a manager type has to swipe it behind the counter somewhere). Ditto for VISA. For some reason, the lower British Columbia mainland doesn’t take VISA. They like MasterCard. Stop for Tim Horton’s coffee or donuts? You’ll need cash or a Mastercard. No VISA, no Amex, and no American dollars.

Of course I don’t have a Mastercard. Every one of my cards is a VISA.I’m not at all sure why.

My local bank branch is “the one closest to the border” in Washington state. At a branch in Seattle, I was unable to buy any Canadian currency at all. I was told all about how this local branch up here actually stocks Canadian currency as a service to customers, and I was urged to stop by and buy some, before heading north. The guy was excited telling me about it, like it was a banking feature or something cool. Imagine… in a state that borders Canada, in the city that is closest to the border, our nation’s second largest bank (or something like that) actually has Canadian currency available for it’s cusrtomers to buy.

So I stopped by, and they were out.

I honestly wonder: we border Canada, and these nations passed a “North America Free Trade” agreement,  so why is it so hard to change money? We are FLOODED with Canadians every weekend. They fill our parking lots, and buy out our Wal Marts and Costco buying clubs. For some reason they have no trouble coming down here and spending. It’s obviously a good deal for them. So why all the hassles doing business the other way?

Any this story is really about robotic workers, not my gripes about border policies.  I went back to the bank branch today, because they were supposed to have some Canadian currency “in stock”. I asked to change $400 into Canadian colored money. Mind you I’ve been a bank customer for like 15 years, and have a tad bit more than like a trillion times that much money in the bank’s accounts, at any given time. It’s not like they don’t know me.

“I’ll have to create a profile for you, and then we can make a trade on the exchange”, he told me.

What? A profile? Trade? Exchange? Puhleeeeeze…. I’m a bank customer at the teller window, asking for currency, after having been told they did indeed have some.

“Not sure what that means”, I said,”I’ve been a pretty good customer of this branch for a long time, so you should have a pretty solid profile of me. How about you use my account as a profile and we move forward? Oh, and what will all this trading stuff cost me?”

He told me it won’t cost me anything. Cool. That is SO RARE.

So while I dreamed of the fresh Vancouver sushi I’d be buying (with cash) later, I didn’t listen to him as he explained some details about profiles and  stuff, as if it was important and official. Eventually I heard him ask me to swipe my card, which I did. He mumbled some more as he did some stuff.. explained some more about trading exchanges, buying currency, etc. It seemed very important to him, and important that he tell me, and I understand it all. Whatever Dude… just change my money.

As I almost ran out of patience waiting, when he stopped suddenly, looking at his terminal. It was like he was ACCESS DENIED or something. I imagined an FBI warning must have popped onto his terminal, with my face on it. He seemed so serious. “How. Much. Canadian. Money. Would. You. Like.”, he asked sternly.

Now I had already placed $400 in front of him, and had initially asked him to change that into Canadian magic rainbow paper (using less colorful bank terminology, of course). “I’d like to change this”, I re-iterated, pointing to the money.

Then he robotically pushed my 4 crisp $100 bills back towards me, and started to explain to me that the system requires him to state how much Canadian money the customer would like, in whole dollars only. The system doesn’t allow him to buy less than a dollar (no coins). The system doesn’t allow him to enter $400 American dollars. The customer must state how much Canadian currency they would like, to the nearest whole CANADIAN dollar, so that he can buy it for them, on the currency exchange. His “them”, in this case, appeared to be me.

Hmm…. this is odd. At that point I wanted to go all Jed Clampett on his ass, but I stayed civil.

“Okay”, I started. “I have an idea. How about you figure out how much Canadian money I can buy with $400 AMERICAN dollars, using that fancy computer you have there, and that advanced currency trading system you just created a profile for, and then we’ll buy THAT much, using this $400 of American money right here?”. I slid the $400 back towards him, nice and gentle-like, being careful not to make any false moves. I knew the cameras were watching.

At first I thought “hey, he liked that idea” because he quickly came back with a suggestion that I can buy $400 Canadian for something like $398.37 (something.. I forget).I was about to say “bravo.. you did it!” when it dawned on me that this braniac, out of frustration, had probably just typed in $400 into the Canadian box to “see what would happen” and he lucked out. Based on today’s exchange rates, I could buy that for less than the $400 I had tendered.

So much for clever or even basically competent. Forget about the fact that I could have bought like $401 or $402 or something, had he bothered to do a wee bit of currency conversion math. It’s not like he’s expected to be able to do math or anything. He’s just a banker, after all.

A robot worker at a bank. No brains required. Push everything back at the customer, with no thought to what it might mean for the customer.

All that crap about creating a profile did nothing but show me he was not competent, and that the bank didn’t care about me. The talk about exchanges and buying and trading… whatever dude. It means NOTHING to the customer. Whatever happens in the split seconds behind your terminal is inconsequential. Whatever comes out.. that’s what I would get. The only thing the customer needs is customer service, which should be HIM creating whatever profiles HE needs,  and HIM buying whatever HE needs to buy, with my money, so I can get my $400 changed into Canadian foil.

His attitude was a bonus. If it were up tome, the guy would be fired today. And tomorrow, some other less cognitively challenged “banker” would run the customer event this way:

Imaginary Banker: “Good afternoon. How can I help today?”

Me: “Good afternoon. I need some Canadian coin. Funny colored money. Four hundred smackers worth. Can you do it?”

Imaginary Banker: “I can buy you some, it’ll just take a sec. Swipe your card for me if you don’t mind”

Me: “Soytenly” (swipe)

Pause..clickclickclick…whirr… banking stuff happening. I feel important,  like Jed Clampett. I have money, the bank’s working for me, I’m gonna get some colored foil-filled Canadian paper, and sushi!

Imaginary Banker: “Looks like I can get you $400 Canadian for $398.37, or I could spend a few more minutes trying to get you even closer to your $400 spend, if you like.”

Me: “No worries, thanks.. that’d be great.  Plenty close enough for me.”

Imaginary Banker: “Done. Here you are… (count count count). Anything else I can do you for today?”

Now THAT is banking…doing the currency thing so the customer can move forward with his plans. But today, in our world of messed up, broken banking systems, disconnected bank executives, loser bank robots and completely failed econo-politics,  we have robotic workers in stupid bank branches, NOT getting the job done for customers and NOT EVEN AWARE that the job could be done well.

Rant over. The sushi was not only good and fresh, but cheap and easy, and I was treated like a local.

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November 22nd, 2011 by john andrews

I bought a Mac; Still no Good Designs

I bought an expensive new Macbook Pro. I’ve been clicking on it for two days now. Still no good designs coming out of it.

At what point do I give up and take it in for repair?

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