John Andrews is a Competitive Webmaster and Search Engine Optimization Consultant in Seattle, Washington. This is John Andrews blog on issues of interest to the SEO community and competitive webmasters. Want to know more?  Competitive Web & SEO
November 23rd, 2011 by john andrews

for the impatient


john andrews says:
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November 23, 2011 at 12:55 pm
Thanks for the thoughtful blog post. I completely appreciate it. I wish more people would do such work, and help establish their personal brands

I suspect however you may have a bias. A “blindness” created by your white hat work for big brands. The most pressing issues for you (as an SEO) in that environment are not the same “most pressing issues” for independent SEOs.

When you boil it down to a profession, SEO is about strategy and execution. You admit yourself, that your “organization” lacks those very things… you push hard to get them to accept and engage in strategic thinking, and you push hard to get them to execute. But those are things they don’t do well. At least not natively, and often even with your best efforts.

And then you suggest the system (web marketing) is unfair (biased away from those entities you work with) and use that as a leverage point to counter Aaron’s representation of the Google brand bias.

I suggest you step away from the work environment with all of its pressures and priorities, and spend a solid month on an independent SEO project (perhaps an affiliate deal with one of those brands?). I think you’ll change your tune, but I also think you’ll come out a better SEO (even though I have no bearing on how good your SEO is… not intending to judge you here).

The web was not “created” for brands. It creates brands, but I think that’s a side effect. It’s a communications tool. If your organizational teams adopt it as a communications medium, instead of a marketing channel, they might realize that:

1. their current methods of marketing to the Internet are sub-optimal
2. their operational organizational structure is sub-optimal (for that work)
3. their expectations are not optimally aligned with the way the Internet is being used by the people (business or consumer)
4. You personally are worth a lot more than they are currently paying you

Thanks again for the conversation. I hope it continues, because it adds value for all of us. And please don’t take anything I said too personally… I don’t work inside big organizations, so I am not all that sensitive to the way people like you (people who navigate group meetings and internal politics) hear the sort of direct-speak I’m used to using with my independent SEO colleagues.

john andrews
independent full time web strategist and SEO consultant
SEO since 1997, full time since 2003

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April 11th, 2009 by john andrews

LinuxFest Northwest 2009

LinuxFest Northwest 2009 takes place April 25 & 26th, at the Bellingham Technical College (BTC). This is the 10th anniversary of LinuxFest. Check out the web site: Linuxfest Norhwest 2009.

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January 26th, 2008 by john andrews

What Price, Worldwide Embrassment?

I supposed we’ve gotten used to our Federcal Communications Commission (FCC) failing to do much useful with the 300 million taxpayer dollars we give them every year. But now we have a new value consideration for American taxpayers: what is world wide embarassment worth? What is the value of the FCC propping American’s up as the laughing stock of the world, and hypocritcal to boot?

Our FCC just fined a television show $1.4 million dollars for showing a bare bottom (from the side) and a small portion of the side of a woman’s bare breast (from the side, across the room), nearly 5 years ago, before 10pm. No, I’m not kidding. Eerily Taliban-like, no? reports are everywhere… making the worldwide part of the embarassment a sure thing. You can read the details here and here and here.

Personally I cringe whenever I see any of the following these days:

  1. an American criticizing a European nation, yes, that includes France
  2. the value of my US dollars compared to the Euro, the Canadian dollar, the Chinese Yuan, the Jananese Yen…or almost any other modern currency
  3. the prospects for the current crop of presidential candidates actually changing the current disaster we call our government
  4. an American saying “stop bitching… we still have it better than other countries“. Yeah, that’s the spirit. Celebrate mediocity all the way until we are just a hair better off than the worst. What then, a “yea we’re not the worst” celebration?

For all those who say we don’t need to get involved because our voters and our government will work it all out eventually, I have to ask, at what price?

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John Andrews is a mobile web professional and competitive search engine optimzer (SEO). He's been quietly earning top rank for websites since 1997. About John




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