John Andrews is a Competitive Webmaster and Search Engine Optimization Consultant in Seattle, Washington. This is John Andrews blog on issues of interest to the SEO community and competitive webmasters. Want to know more?  Competitive Web & SEO
June 6th, 2007 by john andrews

Bodum Pavina: Today’s Cure for Desk Boredom

Bored? Staring at yet another day of SEO from your desk or laptop, and less than thrilled with the idea? To much grunt work awaiting, so no time to explore and refresh the curiosity brain cells, yet feeling less than stellar in the productivity department due to that blah-zay boredom? Yeah, me too.

Truth is, obligation stifles creativity. But creativity drives productivity for many SEOs like me. The thrill of a “brilliant idea” can spawn highly-productive spurts of activity that outperform competitors, even when they spend weeks buying links. In SEO, the smart strategy outperforms and outlasts all but the most aggressive brute-force methods. So how to you break free of the doldrums while remaining productive? The little things count.

For me today it is my new coffee glass. A simple addition to my desk… it’s a Bodum Pavina thermal goblet. Winner of European design awards, it is elegant and simple. It’s a double-walled, clear thermal glass made of the same high-termperature silica quartz I used for materials testing back in my first engineering job out of college. Light as a feather, it feels like a wine goblet in my hand. It’s cool to the touch, yet filled with steaming hot coffee.

Did that sound like promotional copy? Suspect a “sponsored post” ? Nah. I paid full retail ($20) at a local store I shall not name. I have no connections at all to Bodum. How could something so simple be so motivating? That doesn’t really matter, does it? It feels good, and it’s just for me, and that’s apparently what I needed at the moment.

Related info: I only drink french press coffee at home. I have a Bodum french press, and have had several of them over the years. Starbucks sells Bodum french presses, but not the Pavina glasses. I found them at a local high-end home store… look for a place that sells things like Reidel stemless stemware (another great feel-good addition to the home, by the way).

★★ Click to Share!    Digg this     Create a Bookmark     Add to Newsvine
March 25th, 2007 by john andrews

Where are the Contextual Job Listings?

I write a blog post about PHP, and in the sidebar should be a link roll of PHP jobs.

I write about SEO and in the sidebar should be a link roll of internet marketing jobs.

If I were hiring a web designer, I would target a beautifully rich long tail of attractors for my job listing. I imagine I would appreciate a system that combined these automagically, according to some smart ruleset. I bet, given the vast experience of the contextual advertising engines and the relative uniformity of job offerings, that it would be cake. I bet it would be amenable to optimization, too.

Job click thrus convert as resumes, or at least a conversion lead better than most. And job link click thrus don’t have to go direct to specific jobs… they can go through a lead refinement filter, which, of course, would be like an MFA page, helping to land the job prospect onto the optimal match of a job. “So you like the PHP job, did you see these PHP + MySQL jobs, and these PHP + Perl jobs? Which do you like best (chose one or more…” Taguchi doesn’t apply, cause each lead is unique, and so why rely on initial page context, trying to match perfectly when job seekers expect to seek anyway? That’s why PPC doesn’t pay for individual jobs. Instead, use contextual ads to draw them in… but not into a monster job site. Draw them in to iterate the contextual job text link (MFA) system recursively… it doesn’t break any rules (if the initial job exists), and lets the seeker navigate the way nature intended.

Job placement recruiters get what, 6-10% of the first year’s salary at least?

So in 2007, where are the contextual ads for jobs?

★★ Click to Share!    Digg this     Create a Bookmark     Add to Newsvine
February 15th, 2007 by john andrews

External Validation…. $5

I’ve decided to offer a new service called It’s like Yahoo Research and Google Answers and wikipedia, because it basically answers your questions using Internet information. You ask a question, and the service checks the internet, compiles and answer, and spits it back to you authoritatively. No “if’s”, no “might be” and no “some say”… justĀ  definitive statements based on stuff found on the web, as if it were all true.
Of course none of it is guaranteed to be accurate, unbiased, factual, or anything more than statically evident (just like with Google, Yahoo, and wikipedia). What you’re getting for your $5 is the convenient external validation that you want, pure and simple.
See a need, fill a need.

★★ Click to Share!    Digg this     Create a Bookmark     Add to Newsvine

Competitive Webmaster

Wonder how to be more competitive at some aspect of the web? Submit your thoughts.

SEO Secret

Not Post Secret

Click HERE


John Andrews is a mobile web professional and competitive search engine optimzer (SEO). He's been quietly earning top rank for websites since 1997. About John




comments policy



Recent Posts: ★ SEO Industry Growth, Widespread Failure, and SEO Industry Challenge ★ Do you want to WIN, or just “Be the Winner”? ★ 503: GONE ★ Cloud Storage ★ Identity Poetry for Marketers ★ PR is where the Money Is ★ Google is an Addict ★ When there are no Jobs ★ Google Stifles Innovation, starts Strangling Itself ★ Flying the SEO Helicopter ★ Penguin 2.0 Forewarning Propaganda? ★ Dedicated Class “C” IP addresses for SEO ★ New Domain Extensions (gTLDs) Could Change Everything ★ Kapost Review ★ Aaron Von Frankenstein ★ 2013 is The Year of the Proxy ★ Preparing for the Google Apocalypse ★ Rank #1 in Google for Your Name (for a fee) ★ Pseudo-Random Thoughts on Search ★ Twitter, Facebook, Google Plus, or a Blog ★ The BlueGlass Conference Opportunity ★ Google Execs Take a Break from Marissa Mayer, Lend Her to Yahoo! ★ Google SEO Guidelines ★ Reasons your Post-Penguin Link Building Sucks ★ Painful Example of Google’s Capricious Do Not Care Attitude 


☆ about

John Andrews is a mobile web professional and competitive search engine optimzer (SEO). He's been quietly earning top rank for websites since 1997. About John

☆ navigation

  • John Andrews and Competitive Webmastering
  • E-mail Contact Form
  • What does Creativity have to do with SEO?
  • How to Kill Someone Else’s AdSense Account: 10 Steps
  • Invitation to Twitter Followers
  • …unrelated: another good movie “Clean” with Maggie Cheung
  • …unrelated: My Hundred Dollar Mouse
  • Competitive Thinking
  • Free SEO for NYPHP PHP Talk Members
  • Smart People
  • Disclosure Statement
  • Google Sponsored SPAM
  • Blog Post ideas
  • X-Cart SEO: How to SEO the X Cart Shopping Cart
  • the nastiest bloke in seo
  • Seattle Domainers Conference
  • Import large file into MySQL : use SOURCE command
  • Vanetine’s Day Gift Ideas: Chocolate Fragrance!
  • SEM Rush Keyword Research
  • ☆ blogroll

  • Bellingham SEO
  • Domain Name Consultant
  • Hans Cave Diving in Mexico
  • Healthcare Search Marketing
  • John Andrews
  • John Andrews SEO
  • SEMPDX Interview
  • SEO Quiz
  • SEO Trophy Phrases
  • SMX Search Marketing Expo
  • T.R.A.F.F.I.C. East 2007
  • TOR
  • ☆ categories

    Competition (39)
    Competitive Intelligence (15)
    Competitive Webmastering (547)
    Webmasters to Watch (4)
    domainers (63)
    Oprah (1)
    photography (3)
    Privacy (16)
    Public Relations (187)
    SEO (398)
    Client vs. SEO (2)
    Link Building (3)
    Search Engines vs. SEO (1)
    SEO SECRETS (11)
    SEO vs. SEO (1)
    ThreadWatch Watching (5)
    Silliness (24)
    Social Media (7)
    society (31)
    Uncategorized (23)

    ☆ archives

  • November 2014
  • September 2014
  • December 2013
  • October 2013
  • September 2013
  • August 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • November 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • November 2011
  • October 2011
  • September 2011
  • July 2011
  • May 2011
  • April 2011
  • March 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006
  • August 2006
  • July 2006