John Andrews is a Competitive Webmaster and Search Engine Optimization Consultant in Seattle, Washington. This is John Andrews blog on issues of interest to the SEO community and competitive webmasters. Want to know more?  Competitive Web & SEO
July 28th, 2006 by john andrews

Google Christine Dolce Madness

I have lectured more than one person on Google specificity this year, but I can only suppose I’m not a good lecturer because nobody wants to believe me. Read my lips: Google wants to pigeon hole your page. Accept it, find the trust, and exploit it. A fool with conviction is an easier mark than a fool on the fence.

So today I noticed Google sending me traffic for a composite query “Christine Dolce video caps”. I used to call it “latent semantic imaging” but nowadays I just call it Google nonsense. Look how hard Google is working to satisfy this very specific user query “Christine Dolce video caps“:

johnon.comThese screen caps are from a proxy out of the US East Coast. Christine Dolce nude no photo and no video. Christine Dolce Nude no photograph – 31k – Jul 26, 2006 – CachedSimilar pages

That’s SERP 1, item #3 after #2 was indented. So the second most relevant result was created by Google out of the context of my page. Clever Google edited the content to create that nice snippet that genuinely appears to be about Christine Dolce video caps on my site.

We’ve had this debate before ealier this year. Someone said we SEOs no longer deceive Google, but instead deceive users (via baiting and such) and it’s the users that convince Google of the relevance. I call BS. Lookie here… Google is so keen on specificity it will even fabricate a snippet to achieve the appearance of a relevant result (and then serve it up at the top of the SERPs as well).

Needless to say this shit doesn’t convert. It’s good for no one but MFA publishers and porn sites.

★★ Click to Share!    Digg this     Create a Bookmark     Add to Newsvine
July 27th, 2006 by john andrews

Once a scammer, always a scammer?

On the web you get to pick your audience. If you are brick & mortar, and you move online, your audience is defined for you. But Internet pure-plays like, oh, say a blogger self-help site, get to pick their audience. Look at the blogger community as a pie, and grab a slice.

So do you want to go after the nicey-nicey bloggers? The newbies? The upper-crusty bloggers? Or maybe the nasty, cult-like ones. Your choice. Pick your poison. And if you have a personality that matches your selected audience, you should do well in serving them.

One caveat that comes to mind today though, is that it is pretty damn hard to hide your true self when you blog. The more you hide it, the less credible you are for your audience. Nobody likes a poser. They’ll rat you out eventually.

What if you don’t hide it, but try and keep it under wraps? Like, pretend you hate bloggers, but want to monetize an audience of bloggers? Pretend you built out a web site to cater to bloggers, and you try and keep your true dislike for them under wraps. I say that will never work.

Every time you slip and reveal a wee bit of that negativity, someone in your audience will identify with that and give you some positive feedback..some positive reinforcement for it. “Dude, you are right about that”. Since most everyone else in the community let that little error of negativity slip (while noting it for the record for later re-evaluation of their trust in you, by the way), the only feedback you got was a reinforcement for the negativity. That stuff starts to work on you. We all need reinforcement.

Over time I guarantee your audience will devolve into an audience of like-minded people. The positive ones will move on, because they pick up on the bad vibe and prefer not to experience it. The others, the ones like you, will come back for more of themselves. More external validation. And there you have it. You reap what you sow.

★★ Click to Share!    Digg this     Create a Bookmark     Add to Newsvine
July 27th, 2006 by john andrews

MySpace Girls get Suicidal

In a flip of the words, look at the hit count for mentions of suicide on MySpace:

Google shows 29.1 million pages for
Google shows 1.86 million of those include the word “suicide”
If you remove “goth” you still get 1.75 million, so that’s not it.
Adding “depressed” didn’t do much to the count (62,000), nor really did “depression

★★ Click to Share!    Digg this     Create a Bookmark     Add to Newsvine

Competitive Webmaster

Wonder how to be more competitive at some aspect of the web? Submit your thoughts.

SEO Secret

Not Post Secret

Click HERE


John Andrews is a mobile web professional and competitive search engine optimzer (SEO). He's been quietly earning top rank for websites since 1997. About John




comments policy



Recent Posts: ★ SEO Industry Growth, Widespread Failure, and SEO Industry Challenge ★ Do you want to WIN, or just “Be the Winner”? ★ 503: GONE ★ Cloud Storage ★ Identity Poetry for Marketers ★ PR is where the Money Is ★ Google is an Addict ★ When there are no Jobs ★ Google Stifles Innovation, starts Strangling Itself ★ Flying the SEO Helicopter ★ Penguin 2.0 Forewarning Propaganda? ★ Dedicated Class “C” IP addresses for SEO ★ New Domain Extensions (gTLDs) Could Change Everything ★ Kapost Review ★ Aaron Von Frankenstein ★ 2013 is The Year of the Proxy ★ Preparing for the Google Apocalypse ★ Rank #1 in Google for Your Name (for a fee) ★ Pseudo-Random Thoughts on Search ★ Twitter, Facebook, Google Plus, or a Blog ★ The BlueGlass Conference Opportunity ★ Google Execs Take a Break from Marissa Mayer, Lend Her to Yahoo! ★ Google SEO Guidelines ★ Reasons your Post-Penguin Link Building Sucks ★ Painful Example of Google’s Capricious Do Not Care Attitude 


☆ about

John Andrews is a mobile web professional and competitive search engine optimzer (SEO). He's been quietly earning top rank for websites since 1997. About John

☆ navigation

  • John Andrews and Competitive Webmastering
  • E-mail Contact Form
  • What does Creativity have to do with SEO?
  • How to Kill Someone Else’s AdSense Account: 10 Steps
  • Invitation to Twitter Followers
  • …unrelated: another good movie “Clean” with Maggie Cheung
  • …unrelated: My Hundred Dollar Mouse
  • Competitive Thinking
  • Free SEO for NYPHP PHP Talk Members
  • Smart People
  • Disclosure Statement
  • Google Sponsored SPAM
  • Blog Post ideas
  • X-Cart SEO: How to SEO the X Cart Shopping Cart
  • the nastiest bloke in seo
  • Seattle Domainers Conference
  • Import large file into MySQL : use SOURCE command
  • Vanetine’s Day Gift Ideas: Chocolate Fragrance!
  • SEM Rush Keyword Research
  • ☆ blogroll

  • Bellingham SEO
  • Domain Name Consultant
  • Hans Cave Diving in Mexico
  • Healthcare Search Marketing
  • John Andrews
  • John Andrews SEO
  • SEMPDX Interview
  • SEO Quiz
  • SEO Trophy Phrases
  • SMX Search Marketing Expo
  • T.R.A.F.F.I.C. East 2007
  • TOR
  • ☆ categories

    Competition (39)
    Competitive Intelligence (15)
    Competitive Webmastering (547)
    Webmasters to Watch (4)
    domainers (63)
    Oprah (1)
    photography (3)
    Privacy (16)
    Public Relations (187)
    SEO (398)
    Client vs. SEO (2)
    Link Building (3)
    Search Engines vs. SEO (1)
    SEO SECRETS (11)
    SEO vs. SEO (1)
    ThreadWatch Watching (5)
    Silliness (24)
    Social Media (7)
    society (31)
    Uncategorized (23)

    ☆ archives

  • November 2014
  • September 2014
  • December 2013
  • October 2013
  • September 2013
  • August 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • November 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • November 2011
  • October 2011
  • September 2011
  • July 2011
  • May 2011
  • April 2011
  • March 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006
  • August 2006
  • July 2006