John Andrews is a Competitive Webmaster and Search Engine Optimization Consultant in Seattle, Washington. This is John Andrews blog on issues of interest to the SEO community and competitive webmasters. Want to know more?  Competitive Web & SEO
September 27th, 2006 by john andrews

Google Goes Dark – Webmasters go out of business

Google went “dark” yesterday, accordng to the AP news. They quote a Google statement, which of course includes note of services like AOL and YouTube having such issues in the past. No big deal, right? just use Yahoo! for search, right?

Not right. Let’s assume this is a problem getting to Google domains from Comcast, because of some issue between Comcast and Google. An issue like the one reported here in comment 36 :

This is not the first time Google and Comcast have had problems. Comcast denied access to Google services in 2002 when the search company charged the ISP with hosting some accounts that had abused its terms of service by performing “automated queries.”

You don’t just lose the ability to search on Something like this was reported back in 2003 as well. If you lose access to Google domains, you lose access to your email (gMail). And analytics. No stats for 4 days? And slow loading pages as they wait for google analytics to time out with each page load? How about AdSense? So no revenue for 4 days? And AdWords? Your campaign manager can’t check your AdWords account or adjust your campaigns. The SEM company calls with a request for some minor tweaking of the contract a.s.a.p.

Or maybe you manage PPC in-house. Is your SEM worried about that daily or monthly PPC budget? Maybe he just started an expensive compaign intending to watch it and ROI metrics diligently, shutting it off if your page traffic spiked. Now he can’t. Is he supposed to just sit back and wait while the whole world continues spinning the wheels of commerce, spending your money without your participation? What are you freakin’ kidding me?

Back in June, a blogger published his trace route from Comcast to Google, showing packet loss. A commenter stated that was not a loss of service, but degradation. Was the noted 71% packet loss a deliberate degradation of Google service by a malicious or competitive Comcast? A spat between 2 companies and over 7 million broadband customers could lose access to Google for days.

Competitive Webmasters know that reliance on Google services is a risk. Over-reliance is just plain irresponsible. These experiences are noteworthy for their wake up call – we have no reason to expect this sort of competitive behavior to not only take place, but to increase. Is there any wonder the Google is a promotor of the “net neutrality” movement?

In my competitive webmaster training I spend considerable time on operational factors, including overlapping redundancy. It’s a concept which I believe maintains flexibility while remaining cost-effective, protecting against the competitive/anti-competitive behavior we can expect from these big monkeys as we move forward. It will be interesting to see what the public statements are going forward as this is resolved, but behind the scenes we can expect this is all about money: money Google has not been sharing.

★★ Click to Share!    Digg this     Create a Bookmark     Add to Newsvine
September 26th, 2006 by john andrews

That’s not angry. Let me show you ANGRY!

But that’s not angry, Eric. That just miffed. You should try dealing with Verizon, lol.

You say you sometimes lie when dealing with the phone rep, because you are angry and trying to get help. You are fighting a system that sure seems to have been built to keep you from getting what you need. And that’s frustrating. But actually, you’re being cheated, Eric. It’s not stupidity and ineptness that keeps you away form the answers. It’s greed. And so when you insist and demand and demonstrate short patience and raise your voice in frustration, you’re not being unreasonable. Your just elbowing your way to the sale rack at Filene’s. Filene’s is a business. It put that sale rack there. It set things up that way… in the basement. Regular customers have to pay full price. They have to go along, play by the rules, follow the path, do what they are told. You elbowing your way in to get something not available to everyone is according to somebody’s plan. It’s marketing, Eric (or perhaps merchandising).

I bought a cell phone from Verizon that promised the world. It didn’t deliver Hoboken or even Jersey City. By the end of a month I would have settled for Cleveland (but that would have been a mistake). It’s when Verizon started double billing me that I got miffed. But that’s not angry. Angry is what I got when Verizon’s collections department started calling my wife and my home phone at all hours.

Angry is when you call them back to have fun with them at their expense. Angry is when you answer questions the wrong way because you not only know what the right answer is, but you know how to navigate their support script. Do it right, and you can go from one dept to another and back again. Tell each one how the other told you they would be the right person to ask, even though it’s not at all true. Do that right and you can learn where their own internal conflicts are (that line of hatred that exists between data comm and telecomm, the network guys vs. the tech support guys, who is still unionized over there, and stuff like that). You see, Eric, miffed is when you’re frustrated and willing to settle for a loss if you can just get something. Angry is when you don’t care what it takes, you will cost them money and you will cause them grief.

Angry is not pretty. Angry is when you get a support rep to yell at you, and then get him fired for it. Angry is ugly. Angry is when you manipulate a newly-hired college grad into 3 rounds of “No, I’m not / Yes, you are” and then tell her you just recorded her being that childish and that you can’t believe the company puts completely untrained people on the phone with valued customers (even though you know she just finished her training). I kid you not, she responded with a demand that I cease recording or she would hang up on me, to which I replied “no, I won’t” to which she replied “yes, you will”. You won’t believe me if I say she went three rounds that time, too.

Companies today seem to design their systems to get you miffed. Miffed is a small price to pay. Only a small percentage of customers utilize the features and systems enough to encounter those bugs and errors, so a support system that ties you up on the line just saves them money and justifies buggy releases. The longer you are stalled, the more likely you are to drop the line and go away.

But angry customers? Ouch. They don’t go away. They can cost you time, effort, and reputation. They can confuse your own support systems, because if the reported evidence is logical (even if untrue), the engineers might actually look into it. What does a network engineer cost per hour? A supervisor? And what about that interdepartmental trust? What is an internal reputation worth, if a savvy angry customer feeds a sales rep just what that sales rep’s belief system is waiting to hear about the uncaring, rude and brutish tech support department? How much is it worth to actualy have something added to an internal meeting agenda, when it wasn’t actually an issue?

Congratulations on your integrity and compassion, Eric. You thought you were angry, and you even apologized for it. I hope you never have to learn what an angry customer is really like.

★★ Click to Share!    Digg this     Create a Bookmark     Add to Newsvine
September 19th, 2006 by john andrews

Ban my AdSense Account? Not so Fast Google!

There is a thread going on over at an seo blog (you can follow it at Threadwatch) that claims you can get anyone’s AdSense account banned by messing around with it on a domain that violates the GoogleRules. It’s also in Digg, which makes me suspicious. These days when I see a Digg link I think “sensationalist nonsense likely”. Maybe that’s just me.

Anyway it’s not exactly true that you can kill someone’s AdSense account *that* easly, but I think it is important for Competitive Webmasters to hold some clarity on this issue. AdSense is a big player in the webmaster revenue department. That makes the issue important for webmasters and their competitors alike. And truth be told, you can get someone’s AdSense account into trouble.
So here are my 10 Steps to get Someone’s AdSense Account Banned: read more

★★ Click to Share!    Digg this     Create a Bookmark     Add to Newsvine

Competitive Webmaster

Wonder how to be more competitive at some aspect of the web? Submit your thoughts.

SEO Secret

Not Post Secret

Click HERE


John Andrews is a mobile web professional and competitive search engine optimzer (SEO). He's been quietly earning top rank for websites since 1997. About John




comments policy



Recent Posts: ★ SEO Industry Growth, Widespread Failure, and SEO Industry Challenge ★ Do you want to WIN, or just “Be the Winner”? ★ 503: GONE ★ Cloud Storage ★ Identity Poetry for Marketers ★ PR is where the Money Is ★ Google is an Addict ★ When there are no Jobs ★ Google Stifles Innovation, starts Strangling Itself ★ Flying the SEO Helicopter ★ Penguin 2.0 Forewarning Propaganda? ★ Dedicated Class “C” IP addresses for SEO ★ New Domain Extensions (gTLDs) Could Change Everything ★ Kapost Review ★ Aaron Von Frankenstein ★ 2013 is The Year of the Proxy ★ Preparing for the Google Apocalypse ★ Rank #1 in Google for Your Name (for a fee) ★ Pseudo-Random Thoughts on Search ★ Twitter, Facebook, Google Plus, or a Blog ★ The BlueGlass Conference Opportunity ★ Google Execs Take a Break from Marissa Mayer, Lend Her to Yahoo! ★ Google SEO Guidelines ★ Reasons your Post-Penguin Link Building Sucks ★ Painful Example of Google’s Capricious Do Not Care Attitude 


☆ about

John Andrews is a mobile web professional and competitive search engine optimzer (SEO). He's been quietly earning top rank for websites since 1997. About John

☆ navigation

  • John Andrews and Competitive Webmastering
  • E-mail Contact Form
  • What does Creativity have to do with SEO?
  • How to Kill Someone Else’s AdSense Account: 10 Steps
  • Invitation to Twitter Followers
  • …unrelated: another good movie “Clean” with Maggie Cheung
  • …unrelated: My Hundred Dollar Mouse
  • Competitive Thinking
  • Free SEO for NYPHP PHP Talk Members
  • Smart People
  • Disclosure Statement
  • Google Sponsored SPAM
  • Blog Post ideas
  • X-Cart SEO: How to SEO the X Cart Shopping Cart
  • the nastiest bloke in seo
  • Seattle Domainers Conference
  • Import large file into MySQL : use SOURCE command
  • Vanetine’s Day Gift Ideas: Chocolate Fragrance!
  • SEM Rush Keyword Research
  • ☆ blogroll

  • Bellingham SEO
  • Domain Name Consultant
  • Hans Cave Diving in Mexico
  • Healthcare Search Marketing
  • John Andrews
  • John Andrews SEO
  • SEMPDX Interview
  • SEO Quiz
  • SEO Trophy Phrases
  • SMX Search Marketing Expo
  • T.R.A.F.F.I.C. East 2007
  • TOR
  • ☆ categories

    Competition (39)
    Competitive Intelligence (15)
    Competitive Webmastering (547)
    Webmasters to Watch (4)
    domainers (63)
    Oprah (1)
    photography (3)
    Privacy (16)
    Public Relations (187)
    SEO (398)
    Client vs. SEO (2)
    Link Building (3)
    Search Engines vs. SEO (1)
    SEO SECRETS (11)
    SEO vs. SEO (1)
    ThreadWatch Watching (5)
    Silliness (24)
    Social Media (7)
    society (31)
    Uncategorized (23)

    ☆ archives

  • November 2014
  • September 2014
  • December 2013
  • October 2013
  • September 2013
  • August 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • November 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • November 2011
  • October 2011
  • September 2011
  • July 2011
  • May 2011
  • April 2011
  • March 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006
  • August 2006
  • July 2006