SEOLoser.com: Self-effacing Link-bait for the SEO Community
I have to say welcome to SEO Blog World to SEOLoser, who posted his Pubcon experience on his SEOLoser blog. It is so real it is funny, and it is so funny most of the people he lampoons won’t realize most of it is so true.
I won’t reproduce his words here because you should go there and read them, but I will comment for those who have read them (and for the man himself).
First, the answer is “yes” to the question, “Is this the way people behave when fans come up and say ‘wow’ and stare at them?” You didn’t need to go to Pubcon to learn that. Go up to any human and stare at them in admiration and wait and eventually they will get uncomfortable. Still, it was fun to read your story.
Perhaps more more meaningfull comment is how you are exercising blog power on the SEO world. I try and preach this to my clients, and most don’t get it. You were nobody, wanting the attention of the SEO world, and so you blogged on-topic and in a timely fashion, and got the attention. That’s the story here.
Sure there’s Link Bait and Baiting in general (which you did to Rae and Shoemoney) but then there’s hook-humility (where you self-efface and wait for people to say “no you’re not! You’re not a loser!“. You did those, too. And they worked, too.
But I would like to suggest that they worked not because those people are easily baited, nor because they actually care about your low self esteem. They worked because dude, you can write.
Humans are drawn to potential. I don’t care what edition of How to Pick Up Girls you buy, or how many Dale Carnegie books or dating web sites tips you read, the bottom line is you are evaluated for your potential within seconds of first contact. I don’t believe Shoemoney is as much of a genius as he is an opportunist. You presented yourself to Shoemoney as a nothing. No opportunity. No conversation, no added value. And I don’t believe Rae Hoffman is as much of a genius as she is hard worker. Shawn Hogan? I don’t know him but I know he’s a very hard worker and a very smart guy. What potential did you show in your first few minutes of engagement? Nothing there for Shawn.
And let’s not forget that there are two polarities for potential : positive and negative. Your blog posed both to some of those who responded to your bait. Why risk bad vibes from you? (negative potential…detected by Shoemoney, even if his first judgement missed it). Why miss possibly looking good in front of the readers of your blog as it gets popular in SEO world, especially among contrarians? (positive potential…I see Todd posted. He is a gentleman that Todd).
Lucky for you, you’re not an SEO loser yet because you haven’t tried and failed as an SEO in SEO land. You’re off to a decent start as long as you stick to IM, email, and forums. You may be a loser socially, as you report, but that can be cured with practice (and those Dale Carnegi books).
There’s still time to prove yourself to be an SEO Loser, though. Now that everybody in SEO world has expectations for you, let’s see how you do. Let’s see how you navigate the SEO world. That’s up to you, not the Rockstars.
Personally, the reason I am promoting you here is I agree with much of what you have hidden inside your post, and marvel at how you did it naturally while many of my clients fail to understand it. But I also want to say there are “SEO not-stars” that get plenty of value out of Pubcon, too. Sadly, you missed much of that because you spent so much time waiting for a bracelet to crash the Yahoo! party, or stalking Shoemoney till he had to use the restroom.
Truthfully, guys like you can be very interesting. People who come from the trenches of web world, bring to Pubcon clues that we SEOs need to compete. True, SEO Rockstars bring promotion potential, and are thus very attractive to people seeking attention. But if you are real, working SEO seeking attention of consumers on the web, there is more value in knowing how a particular industry is dominated by one company that is very immature on the web (that’s potential…see it?); or in learning the background and personality of the web master who leads in a new market niche you have entered; or impressing the hell out of a guy who has been impressing a whole crowd of others for 30 minutes with his SEO knowledge, so he then says in front of them “wow…you really do know your stuff“. You can’t buy that external validation through ecommerce. It’s only for sale in person.




