That is the question. And the answer is…. johnon.com.

Thus marks the return of johnon.com to the Google SERPs. Not the greatest #1 spot to hold, I agree, but given that a mere 15% or so of the traffic to this blog ever came via Google referrals, not that big a deal either. What about the more desireable SERPs? Well, I’m on the top of page 2 for John Andrews which isn’t far from reality pre-Google ban. And if you look for me in Seattle, I am back. I’m also still an SEO, but that might be because I walked around pubcon with a bright red SEO badge around my neck. One can never really know how effective those off-line promotions can be, you know?

I have to note that Black Hatter Dave Naylor is still #1 for Christine Dolce Nude, however, which was supposedly related to my ban somehow. He’s also #1 for Christine Dolce Naked. Go figure.

I really don’t care too much about those SERPs, but it is nice to know that I rank #1 for Christine Dolce desires John Andrews while Dave is ranking at the very top for Dave Naylor is not Christine Dolce’s favorite SEO. To confirm the now obvious, check out who ranks #1 for Christine Dolce’s favorite SEO. It’s not Dave:

While playing with a new “medication alerts on your cell phone” service invented by one very dedicated pharmacist, I linked over to a news article that John’s Hopkins had run a marathon organ exchange surgery day. Five healthy people donated 5 kidneys to 5 desparate patients in one session, across 6 operating rooms, involving over 100 surgeons, doctors, nurses and other health professionals. Wow.

As serious as kindey replacement surgery is, this sounds like a publicity stunt. And publicity it is getting for the hospital (one of the best in the world, of course) and the law barring payments to donors of organs (it may be too broad, preventing reimbursement for expenses and such).

The part I liked the best:

The couple turned to Johns Hopkins Hospital’s organ-exchange program, which they had discovered during an Internet search. 

John’s Hopkins is no stranger to marketing. I have appreciated their radio “medical minute” spots for many years, not for their content but for the way they injected “John’s Hopkins” into the conversation on topics other than lacrosse (okay, I grew up on Long Island in the 80’s so maybe that’s an atypical branding impression but it’s mine nonetheless).

I am convinced there is no upper limit to the amount of online promotion that could be done for such causes. Mayo Clinic grabbed onto the web early. Hopkins is so good offline, but the market is moving on line.

Scott over at Fused Nation said it well:

Now here’s a thought for the forum junkies out there.  For every stupid comment made without thought that is subsequently brought to light - how many aren’t?  Worth considering while you base the future of your business on information you read on forums.