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Monthly Archives: September 2007

Healthcare Search Marketing and C-Ego Ranking

Healthcare search marketing: what is it? I came across an SEO firm that claims a top search result for “Healthcare search marketing” and I am reminded of the debates about SEOs ranking for “SEO”. But then “healthcare search marketing” really is a broad term, and in no way as meaningful to it’s market as SEO […]

Stumbling since July 2004…

I joined Stumbleupon in July of 2004. Yes, I said 2004. So what happened to my account? I hate it when sites forget their early adopters. I know, back then it was a FireFox extension. I know, back then it was really, really small. I know, pre-Web2.0 and Social Media and all that. And that’s […]

Ted Leonsis goes Web 2.0

Ted Leonsis, the Man, the Myth, the Legend himself, has declared himself “Web 2.0” with the announcement and beta launch of Revolution Money Exchange. First, let me say relax. Ted’s no longer calling himself an SEO, and he even told me he respects what SEOs do and hires plenty of them in his businesses, so […]

Amazing Seattle Hotel – not in Seattle, 3 star at best, but Ranks #1

In case you missed it, title tags are important. Check out the SERP for “Amazing Seattle Hotel” and you’ll see the power for yourself. A Marriott Courtyard property (business class hotel), in Federal Way (between SeaTac and Tacoma, quite a ways from downtown Seattle), ranks #1. Even if it’s fabulous for a Courtyard property (I […]

I Double Dog Dare You

KOMarketing has a fun post comparing Black Hat SEO to the recent incident in the National Football League (NFL) involving illegal video taping of on-field signals. It’s a fun, and if you’re competitive, an interesting comparison. Not sure I agree completely, however. The NFL coach was caught (allegedly) video taping the New Jersey Jets signals, […]

More SEO Noise

I doubt there has ever been as much noise in the SEO space as there is now. I’m not complaining about the noise, because I strongly support the idea of individuals hanging shingles and going into business for themselves. There are plenty of clients looking to educate new SEOs. But I will complain about the […]

SEOS : The Card Counters of the Internet

I was reading Aaron Wall’s description of his Google experiences (“Google Lies“), and I thought wow, Aaron is becoming enlightened. You see, Aaron has been around SEO for a few years now but has always had this “here is how it works” perspective on SEO. “You do this, and that happens, because Google works this […]

“There Are No Secrets” and other SEO Myths

One of the Great Myths of SEO is not that “there are no secrets”, but that “there are no secrets” articles are hogwash. Anyone in search marketing who says “there are no secrets” either has not been in search marketing for very long, or has an alternative agenda for that propaganda. I’ve been in SEO […]

Ad Blocking: the real issue

If you visited this blog with Firefox you probably saw a harsh redirect to the anti-firefox rant over at That was my intention. If you said to yourself “what is John smoking?” then good. That, too, was my intention. If you linked to me for any reason, then thanks, that was a hoped-for bonus. […]

Google’s Creative Class

Some time ago I wrote “content is king“. Simple enough. But I wasn’t echoing the staid SEO mantra of “just write good content“. I was saying that content, compared to everything else you generate as a web publisher, is the only asset you own and control. It is the content, and not the process of […]