John Andrews is a Competitive Webmaster and Search Engine Optimization Consultant in Seattle, Washington. This is John Andrews blog on issues of interest to the SEO community and competitive webmasters. Want to know more?

johnon.com  Competitive Web & SEO
December 11th, 2007 by john andrews

SearchFest Portland

Searchfest Update for 2009: SearchFest 2009 is March 10. See SearchFest 2009 Agenda and Searchfest Portland Registration page.
Original post for SearchFest Portland 2008 follows:
The folks at SEMpdx are putting together quite a show for SearchFest March 10,2008 in Portland at the Oregon Zoo‘s Cascade Crest Banquet Center. There will be concurrent, all-day sessions and an Expo. The lineup is impressive so far. They don’t own SearchFest.com (damn domainers) and they don’t currently rank for “searchFest” so I figure this post might help them out a bit.

Some resource links for SearchFest: SEMpdx website, SearchFest 2007, SearchFest 2008,  the SearchFest home page, a promo video from last year’s content video.

★★ Click to Share!    Digg this     Create a del.icio.us Bookmark     Add to Newsvine
December 11th, 2007 by john andrews

Stupid Black Hat Discussions

Seriously, since when did efficiency become “black hat”? I suppose nowadays with all the newbies using WordPress and calling themselves SEOs, actual coding skillz are Black Hat too?

Competitive Webmastering. That comes as back office efficiency, strategic cleverness, mad tactical skillz, incredible stamina, unbridled aggressiveness, or any number of other forms.   Read my lips: just because you can’t keep up doesn’t make it Black Hat, ok?

So you’ve got WordPress. So does everyone else. So you know how to install a plugin. Conrats. Do you know most plug ins are poorly written and many introduce bugs and security holes into your “platform”? If you use WordPress and plugins, you should know at least the basics of PHP. Like how to do a quick security audit. And how to scan for craziness like encrypted front-end cloaking code. If you just plug and use this stuff, you are a noob and not a pro. And  a pro is not a “Black Hat”, any more than I am a pay per click advocate. How many times do I meet an professional SEO who has a list of plugins he uses… he should have a set of plugns he uses, each of which can be a customized version of existing plugins, or better yet a custom plugin. I have yet to meet a plugin I like right “out of the box”, or one I don’t at least hack a little before deploying. Yes, even UTW. Yes, it’s a lot of work. Ever wonder why SEO is expensive? It’s not because the ranking reports take so long to format.
Did you know WordPress has post-by-email?  Wow… automated posting from afar. While it may seem advanced, it’s not. It’s kind of risky… you’re hooking WordPress into your mail receiving/sending agents. All sorts of things can happen. Is it wise? Should you use it? How should you use it? All good questions. And when you address all that, make your decisions, hack the code to protect yourself, and automated your blogging operations to utilize forwarding and lists, and your mail processor to auto insert/relace/munge the “unique content” N times, are you “Black Hat”? Nah. Just pretty good at what you set out to do.

Your not using version management? With externals? Why the hell not?  Is that, too “Black Hat”?  Give me a break. It seems “Black Hat” is a label for “things that give a competitive advantage, and which are not widely understood/utilized”. Puhleeeeeeze. Eye on the prize, people. Bragging rights follow the rank, not the labels or the chatter. If that’s not true today, it’s just a matter of time.

★★ Click to Share!    Digg this     Create a del.icio.us Bookmark     Add to Newsvine
December 7th, 2007 by john andrews

Google Wants to Rank Your Page #1

I had this conversation several times here at PubCon, so I suppose I should memorialize it in a blog post. Google really does want your page to rank #1….. for something. It’s 3:34am and I’m beat, but let me at least put this out there for search marketers to think about:

1. Google reads everything it can (crawls)

2. If Google has included your crawled page in the Google index, it is because Google has decided your page is unique (already passed duplicate content and importance checks)

3.  If your page is unique, then logically, it must be the most relevant page on the web for something.

4. Google wants its algorithm, with our help via click tracking and linking, to eventually figure out just what specific search query should produce your page as the #1 most relevant result. Automagically.

Think that through and you might better understand the Google.

★★ Click to Share!    Digg this     Create a del.icio.us Bookmark     Add to Newsvine

Competitive Webmaster

Wonder how to be more competitive at some aspect of the web? Submit your thoughts.

SEO Secret

Not Post Secret

Click HERE



about


John Andrews is a mobile web professional and competitive search engine optimzer (SEO). He's been quietly earning top rank for websites since 1997. About John

navigation

blogroll

categories

comments policy

archives

credits

Recent Posts: ★ Do you want to WIN, or just “Be the Winner”? ★ 503: GONE ★ Cloud Storage ★ Identity Poetry for Marketers ★ PR is where the Money Is ★ Google is an Addict ★ When there are no Jobs ★ Google Stifles Innovation, starts Strangling Itself ★ Flying the SEO Helicopter ★ Penguin 2.0 Forewarning Propaganda? ★ Dedicated Class “C” IP addresses for SEO ★ New Domain Extensions (gTLDs) Could Change Everything ★ Kapost Review ★ Aaron Von Frankenstein ★ 2013 is The Year of the Proxy ★ Preparing for the Google Apocalypse ★ Rank #1 in Google for Your Name (for a fee) ★ Pseudo-Random Thoughts on Search ★ Twitter, Facebook, Google Plus, or a Blog ★ The BlueGlass Conference Opportunity ★ Google Execs Take a Break from Marissa Mayer, Lend Her to Yahoo! ★ Google SEO Guidelines ★ Reasons your Post-Penguin Link Building Sucks ★ Painful Example of Google’s Capricious Do Not Care Attitude ★ Seeing the Trees, but Missing the Forest 

Subscribe

☆ about

John Andrews is a mobile web professional and competitive search engine optimzer (SEO). He's been quietly earning top rank for websites since 1997. About John

☆ navigation

  • John Andrews and Competitive Webmastering
  • E-mail Contact Form
  • What does Creativity have to do with SEO?
  • How to Kill Someone Else’s AdSense Account: 10 Steps
  • Invitation to Twitter Followers
  • …unrelated: another good movie “Clean” with Maggie Cheung
  • …unrelated: My Hundred Dollar Mouse
  • Competitive Thinking
  • Free SEO for NYPHP PHP Talk Members
  • Smart People
  • Disclosure Statement
  • Google Sponsored SPAM
  • Blog Post ideas
  • X-Cart SEO: How to SEO the X Cart Shopping Cart
  • IncrediBill.blogspot.com
  • the nastiest bloke in seo
  • Seattle Domainers Conference
  • Import large file into MySQL : use SOURCE command
  • Vanetine’s Day Gift Ideas: Chocolate Fragrance!
  • SEM Rush Keyword Research
  • ☆ blogroll

  • Bellingham SEO
  • Domain Name Consultant
  • Hans Cave Diving in Mexico
  • Healthcare Search Marketing
  • John Andrews
  • John Andrews SEO
  • SEMPDX Interview
  • SEO Quiz
  • SEO Trophy Phrases
  • SMX Search Marketing Expo
  • T.R.A.F.F.I.C. East 2007
  • TOR
  • ☆ categories

    Competition (39)
    Competitive Intelligence (15)
    Competitive Webmastering (546)
    Webmasters to Watch (4)
    domainers (63)
    Oprah (1)
    photography (3)
    Privacy (16)
    Public Relations (187)
    SEO (397)
    Client vs. SEO (2)
    Link Building (3)
    Search Engines vs. SEO (1)
    SEO SECRETS (11)
    SEO vs. SEO (1)
    ThreadWatch Watching (5)
    Silliness (24)
    Social Media (7)
    society (31)
    Uncategorized (23)

    ☆ archives

  • September 2014
  • December 2013
  • October 2013
  • September 2013
  • August 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • November 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • November 2011
  • October 2011
  • September 2011
  • July 2011
  • May 2011
  • April 2011
  • March 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006
  • August 2006
  • July 2006