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johnon.com  Competitive Web & SEO
August 3rd, 2008 by john andrews

No Guts, No Donuts

Loren Baker highlighted an interview of Aaron Wall over at PingPongPie, a web site I would not have otherwise discovered. Aaron said:

The SEO industry used to be a tight knit community, but as social media has become more popular and too many people have been fighting for too small of a pie the industry has devolved primarily into nothing but a bunch of self promotion and attention whoring.

I enjoyed that. I also felt pangs of sympathy when I read this opening statement for the interview:

Aaron Wall is a well known SEO personality, while he is still “relatively” new compared to the likes of DaveN or Greg Boser…

Ouch! Talk about pre-qualifications. I wonder, for how many years will Aaron Wall be labeled a newbie like this?

I value my last 4 years of Google SEO experience much more than any old guy’s experience spamming Looksmart and Excite between 1996 and 2001, including my own. Oh sure my many years of SEO-oriented IT practice is hugely important, especially in the context of today’s Google-centric web publishing (I started on the Internet in 1986 and the web in 1995), but we should not be counting years of “SEO experience” chronologically and linearly assigning authority. There is so much more to it.

Starting an interview with Aaron Wall by discounting his 5 years of modern SEO while name dropping 2 old-timers reeks of patronage and politics. I’m not saying that’s what it is; I’m just saying that’s what it looks like.

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John Andrews is a mobile web professional and competitive search engine optimzer (SEO). He's been quietly earning top rank for websites since 1997. About John

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Recent Posts: ★ SEO Industry Growth, Widespread Failure, and SEO Industry Challenge ★ Do you want to WIN, or just “Be the Winner”? ★ 503: GONE ★ Cloud Storage ★ Identity Poetry for Marketers ★ PR is where the Money Is ★ Google is an Addict ★ When there are no Jobs ★ Google Stifles Innovation, starts Strangling Itself ★ Flying the SEO Helicopter ★ Penguin 2.0 Forewarning Propaganda? ★ Dedicated Class “C” IP addresses for SEO ★ New Domain Extensions (gTLDs) Could Change Everything ★ Kapost Review ★ Aaron Von Frankenstein ★ 2013 is The Year of the Proxy ★ Preparing for the Google Apocalypse ★ Rank #1 in Google for Your Name (for a fee) ★ Pseudo-Random Thoughts on Search ★ Twitter, Facebook, Google Plus, or a Blog ★ The BlueGlass Conference Opportunity ★ Google Execs Take a Break from Marissa Mayer, Lend Her to Yahoo! ★ Google SEO Guidelines ★ Reasons your Post-Penguin Link Building Sucks ★ Painful Example of Google’s Capricious Do Not Care Attitude 

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