Each day I am reminded just how little the “real world” knows about us. We’re SEOs, Internet marketers, web strategists, and innovators on the systems that support commerce on the web. Nearly everyone in business is already on the web or using the web, yet how many actually know about us?

The people acting as intermediaries know us, and we know them because they hire us, subscribe to our feeds, and follow us on Twitter.  But increasingly, those people are putting themslves “out there” in front of the business public, representing our endeavors to them. They are telling our customers how our efforts help the customers’ businesses. Are they doing the best job? Are they properly representing innovation, entrepreneurship, and execution on the web?

If you are a full time SEO,SEM, or web entrepreneur, think about increasing your public exposure outside of SEO/SEM world. They are hungry for your insights, and eager to learn about what you do. If you don’t tell them, trust me, someone is is waiting in line to tell them all about how your work can help them (and they won’t be passing out your business card).

(I consider this my own “insider blog” within the search marketing world, but as I increase my own involvement outside “searchLand”, I’m increasingly referring people to my site at UpperLeftPlacement.com)

I’m working on a newsletter I call WebPrescience. I will host it at Webprescience.com. It will highlight insights into the future of the web, as I and others see and describe it, or hint at it. I hope it will ultimately replace this blog, and significantly advance my objective of noting, describing, and questioning what it means to be competitive on the Internet. My kind of futures research.

Had I already started the Web Prescience newsletter, I would have included excerpts from this New York Times article  “Ping Software that Monitors Your Work, Wherever You Are“. I have a lot to say about this article, in the context of the future of the web within our global economy, but right now I will just take a small quote:

“No one gets fired,” Mr. Webb said. “They just don’t get work.”

Obviously I need the WebPrescience Newsletter so I can expound on this revealing news report. On that note, if anyone can recommend a newsletter system that represents a good balance between  AWeber and hosted Mailman, please let me know either in the comments or via email to john at this domain. I love the controls that make Aweber so reliable as a delivery agent, yet I dislike the extreme control they exert over my membership lists. I like hosted Mailman for it’s robustness and simplicity, yet can’t affford the spam blocking risk.

LinuxFest Northwest 2009 takes place April 25 & 26th, at the Bellingham Technical College (BTC). This is the 10th anniversary of LinuxFest. Check out the web site: Linuxfest Norhwest 2009.