John Andrews is a Competitive Webmaster and Search Engine Optimization Consultant in Seattle, Washington. This is John Andrews blog on issues of interest to the SEO community and competitive webmasters. Want to know more?  Competitive Web & SEO
April 8th, 2009 by john andrews

Someone Can Charge for News Content, but Who?

The New York Times continues to publish articles on what it calls the “free vs paid debate” (Google it). They are trying to figure out, in public, how to charge for news delivered over the web.  The article notes that people can’t expect news for free, and advertising is not supporting web publishing efforts.They seem to try to justify some sort of subscription model, and I am betting it will be a back door tax (levied through ISPs or such) if they have their way. And why is that? Because that’s the only way to hide the value proposition from us consumers.

Good information is valuable. Many of us pay for quality information every day. We subscribe to expensive journals, and belong to membership sites from which we gain seemingly valuable insights.  We spend money attending meetings because of the information (all forms) we gather through participation. We pay for quality information. Pay is the action verb in that sentence, which reflects intent which drives the commerce.

We (apparently) don’t get quality information from the news media. How else can you explain that we, in general, don’t want to pay for it?

Someone can charge for online content, but I doubt it will be the New York Times or any other old-school media outlet for that matter. They simply don’t have the culture of value we need. They have trained us over the years, so we know where the value is in the published news media.

Here’s a clue for the New York Times: many of us are ignorant and lazy, and we used to pay $10 per week to have your “news” delivered to our doorsteps. We knew it was full of bias (editorial bias, selection bias, presentation bias, etc) but since we are lazy, we didn’t care. It was OUR news which we paid for. Did the story about Gaza have a slant? Who cares! It was OUR story about Gaza, which WE chose to pay for. We knew it wasn’t 100% truthful news… we learned that about you guys long ago.. that you have agendas driven by politics and advertising, and other things money. But we were ok with that.. we chose to pay for it.

Another clue: many of us are smart and righteous about value. We paid for the Sunday Times because for $5 it was a whole day’s entertainment, plus some. We enjoyed it. We tolerated the daily because, well, it was one of many slanted stories we read in hopes of forming a valid opinion of fact. If it takes work to be properly informed, well, we will do the work of reading through the New York Times bias and figuring out the truth (as near as we can).

So now does the New York Times think it can claim to be accurate, factual news, on the web, with a value proposition to match?

We have so much free entertainment on the web, we don’t need the Sunday Times anymore (although some people will still see value). We have so many different perspectives available to us on the news, that YOUR different perspective doesn’t have so much value any more. We’re not choosing it anymore. We’re not paying for it. And every time you let one of your really good thinkers leave to start their own blog, we follow to that (free) blog because it has value (to us).

If you repackage your content as factual news… well I’m afraid you have to suffer the performance metrics the rest of us on the web suffer every day. It’s true or it’s not. Your facts will be checked, your slants will be exposed, and your hidden agendas will be highlighted and amplified. You may even become fodder for those free entertainment sites I mentioned, as well as those free alternative perspective sites I mentioned. Your walled garden of “news reporting” is walled no more.Was it ever news, anyway? I bet it was.. many years ago.

TV got this years ago. Today Bill O’Reilly reports the news, and Jon Stewart reports the news. Very popular news shows, right? Think about it.

I don’t think this bodes well for us citizens, as our “news” becomes nothing but slant, editorial, and infotainment. Scary to think what hapens when no one will pay for “news” anymore, and we are left with only the stuff that is supported by marketing messages or political agendas or fear mongering. But HEY! That ship left port YEARS ago! You all destroyed our news media a long time ago, even if you don’t think that anyone actually knew that you were  doing it. We did. And you did. So stop pretending that the loss of “real” news will be harmful to society. Get over it. We are SO over you already.

I’m getting bored hearing how the New York Times will figure out a micropayments subsciption model, or AP will find a way to charge for every 5 words it spits out into a news feed. Yawn.

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April 6th, 2009 by john andrews

Domaining and SEO Revisited, Again

In SEO world there is this repeating argument that a monetization project could be executed on almost any domain, even though some domains are clearly better than others. The issue is cost: for Internet marketing projects, a “premium domain”, the argument goes, is not worth a premium price because the project could be executed on a “sub-par” domain at a bargain price.

Almost every time I mention a domain aftermarket opportunity as an opportunity for SEO execution, I get comments suggesting the money needed to buy the domain would be better spent marketing a sub-par domain.

This week sold at auction for $2000. Is there an SEO anywhere in the world that doesn’t know how to put to work immediately, in a way likely to generate $2k/month within a year? Is there an SEO out there courageous enough to argue that or is “just as good” at a lower buy-in?

Go ahead and propose building out on some cheaper name, but I don’t think the argument holds water. That domain is perfect for fast marketing a time-wasting traffic site, which can be put to use for all sorts of low-overhead miscellany likely to generate a revenue stream with long term value. FAIL and you’ll generate $300-500/month with minimal overhead… a 4-5 month return on investment in the domain (a domain likely to retain resale value separate from your development efforts, by the way).

At some point the monetization value of an aftermarket domain truly exists (separate from type-in or asset value), even for seo cynics. You don’t have to believe me; it’s my opinion. What’s yours?

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April 2nd, 2009 by john andrews

Best of the Web Affiliate Link

This post includes Best of the Web affiliate links, a link to the Best of the Web banner page, and the link to sign on as a best of the Web affiliate (via their excellent webmaster affiliate program). The BOTW affiliate program pays commission on sign ups and renewals, and BOTW is one of the recommended business directories for increasing web site exposure on the web.

A first step in SEO is to obtain a few trusted, clean, high-value and relevant back links for your site. Best of the Web is one of the recommended directories for that purpose. Start a new site — get listed in Best of the Web.

You can Help! Sometimes I post thing like this to make life easier on web masters. My “load large files into MySQL” post has become very popular since webmasters linked to it. It ranks well in Google for a number of problem queries where people are having trouble because phpMyAdmin doesn’t allow large files to be imported.

You can help make this post a convenient web resource by linking to this post with anchor text “Best of the Web Affiliate Links“. That will help it rank for the search “Best of the Web Affiliate Links” and keep it fast and easy… any time you need it, just Google it!

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John Andrews is a mobile web professional and competitive search engine optimzer (SEO). He's been quietly earning top rank for websites since 1997. About John




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