Skip to content

Monthly Archives: July 2009

Google Loves Brands in a Hard-Coded Way?

I like to burn high quality Japanese incense while I work. It’s relaxing but at the same time I maintain more focus when I burn a stick or two of my favorite incense. It sets a mood, and keeps me on task. But this addiction presents a few problems, because my typical American neighbor does […]

Hitwise: Can You Trust Hitwise?

As a truly independent search marketing consultant I frequently encounter the “bigger is better” syndrome. A potential client, not sure whom to trust, decides that a cheap, starter package from BigCompany is a safer way to get started in search marketing than working with an independent search consultant. I call it a syndrome because a […]

Combat Training for Social Media Marketers

I spent a few years involved with cardiothoracic surgery. Thoracic means “chest”. Think open heart surgery, bypass machines, and “sucking chest wounds”. Seriously.  As a Biomedical Engineer, I worked with some very innovative and entrepreneurial people. If you dig you can find my name on some cardiothoracic research. You may also discover that it was […]

Google’s Plan to “Serve Webmasters”

I loved this. Marshall Sponder over at Web Metrics Guru gathered up a collection of recent observations about Google’s abuse of webmasters (including my SEO Tools post), and included this classic Twilight Zone video… too awesome.. I simply had to re-post it here. [youtube:http://www.youtube.com/watch?v=WudBfRa0ETw] It is critically important that we all keep an eye on […]

We’re All SEO Tools

SEO is Dead: Long Live Competitive Webmastering My friends at OutspokenMedia just published an outline of their SEO audit process. It looks exactly like what should be in a webmastering 101 course. From my perspective, it has nothing to do with search engine optimization, except that search engines control the flow of almost all of […]

Structured Data, Microformats, and SEO

The other day I suggested that Google was way ahead of SEOs. After receiving a few emails asking me “what do you mean?” and “What are they working on that we don’t already address?” I decided to step back and ask Social Media to do the leg work on this one. I am not an […]