Skip to content

Monthly Archives: September 2009

Always Be Link Building

Every few days a note flies across the discussion groups pointing to some trick that improves web site performance. Today is was this interesting article on button colors and conversion rates. Dan Harrison published “How to Quickly Triple Your Conversion Rate“, describing some testing he did on his gadget affiliate site. The bottom line? Orange […]

Rocky Mountain Bank Security

Last week Rocky Mountain Bank (according to reports) emailed, unencrypted, social security numbers and personal financial data on 1300+ customers, to the wrong address (link below): The e-mail, sent by an employee of Jackson, Wyo.-based Rocky Mountain Bank on August 12, contained names, addresses, Social Security numbers, and loan information of more than 1,300 bank […]

The Value of Gestalt

Just back from Think Tank meeting in San Diego, I am struck anew by the awesome latent value of SEO “gestalt“:  the collective gut feeling that practicing, experienced SEO people have. That is arguably one of the most valuable parts of a conference like Think Tank. A gathering of Internet entrepreneurs, Think Tank is not […]

Google Sidewiki: A New Marketplace for Trust

Google has launched Sidewiki, an annotation service for web pages. There is already some discussion of how it might be used. I see it as a natural extension of Google’s desire to put trust to work, and that means a new premium marketing opportunity. Google has invested heavily in identifying individual people. Google requires a […]

Meta Tags and SEO for Google

Subtitled: The (continued) Importance of Meta Tags With the recent proclamation by Google that “meta tags don’t matter”, there is a need for some constraint. Meta tags do matter, folks. They are important! Google knows this… they never actually said meta tags don’t matter. They said something about meta tags, which was quite nuanced, and […]

Proctor and Gamble Eats Values for Lunch

In my twitter stream this morning was a quip about Proctor and Gamble having a new strategy. I clicked through. I landed on an old-school designed page with a 66 year old woman’s face smiling at me. She was Rosabeth Moss Kanter, the author of the article. It was a Harvard web site. Her bio […]

But First, to Prevent Spam, what is 6 plus 4?

You see it all the time. You are shopping for web services, maybe a designer or SEO company in Seattle. You land on the website of a company you do not yet know, and are offered a contact form. You are not offended by what you see, and maybe even like some of it; you […]

Domino’s Pizza Delivers SEO

Domino’s Pizza. The one everyone knows, whether they like the pizza or not. Domino’s is a franchise. Each Domino’s Pizza is independently owned and operated, but buys from the main business and kicks back a percentage of profits towards an advertising and marketing fund. I don’ t think I am ancient, but I do remember […]

Google Owns Your Internets

For years I’ve pointed out that Google consistently acts to disintermediate web publishers. For years I’ve noted how Google, while saying that we are all friends, reliably “improves” Google’s services in ways which force webmasters to eliminate their own interest in the dissemination of what they publish. The “nickels from Google” may add up to […]

To Be or to Not Be: that Seems to Be the Question

In Shakespeare’s Hamlet, “to be or not to be” was the question. The first line is so familiar: To be, or not to be: that is the question: and the first section adored, and often memorized by adherent high schoolers: To be, or not to be: that is the question: Whether ’tis nobler in the […]