Skip to content

Monthly Archives: September 2009

Google Sidewiki: A New Marketplace for Trust

Google has launched Sidewiki, an annotation service for web pages. There is already some discussion of how it might be used. I see it as a natural extension of Google’s desire to put trust to work, and that means a new premium marketing opportunity. Google has invested heavily in identifying individual people. Google requires a […]

Meta Tags and SEO for Google

Subtitled: The (continued) Importance of Meta Tags With the recent proclamation by Google that “meta tags don’t matter”, there is a need for some constraint. Meta tags do matter, folks. They are important! Google knows this… they never actually said meta tags don’t matter. They said something about meta tags, which was quite nuanced, and […]

Proctor and Gamble Eats Values for Lunch

In my twitter stream this morning was a quip about Proctor and Gamble having a new strategy. I clicked through. I landed on an old-school designed page with a 66 year old woman’s face smiling at me. She was Rosabeth Moss Kanter, the author of the article. It was a Harvard web site. Her bio […]