John Andrews is a Competitive Webmaster and Search Engine Optimization Consultant in Seattle, Washington. This is John Andrews blog on issues of interest to the SEO community and competitive webmasters. Want to know more?  Competitive Web & SEO
February 24th, 2010 by john andrews

It’s All About You.

I just read a blog post about Twitter. It suggests that Twitter may go away someday, and we need to be prepared for that. Huh? If you read the post and the comments, it’s almost like some people think Twitter is what made them awesome, and some people think their own websites are way better than Twitter and should be the focus of attention, not Twitter. Huh?

Really now. Which one rocks, you? or Twitter?

Many people have blogs I will never visit (again). A little of their voice in my life is tolerable, but not a lot. I simply can’t stand that much of them. In many cases I’ve proven this in real life. I can say hello and maybe tolerate standing in a group with them at a meeting, but the one-on-one conversation just doesn’t work. Anything beyond superficial becomes grating. Yeah, I know…it’s me, not them. But guess what… twitter has been very good to those people, giving them a chance to stick around. And since I can “follow” them on twitter, effectively limiting them to 140 characters at a time in a stream of other tweets competing for my attention, I barely even notice they are there. Their tweets are rarely any better than their blog posts. Twitter rocks for me that way.

Some other people have awesome blogs and some write awesome articles. I read those and appreciate links to them when I come across them (often in Twitter). In that way, twitter rocks again, for both of us. Increased awareness of your awesomeness. Period.

No one should have to say publicly that their blog is better than twitter. The people will decide. And if you find yourself going to Twitter not because you like it but because you have to “be on Twitter” in order to get attention.. well… I hate to be the (only) one to tell you, but it’s not Twitter. It’s you.

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February 22nd, 2010 by john andrews

Google DoubleClick for Publishers (DFP by Google)

See Google’s announcement  that Google AdManager customers will be migrated over to a new DoubleClick for Small Business version of the new Double Click for Publishers by Google system.

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February 11th, 2010 by john andrews

Google Validates SEO Consulting

Google has (finally!) come around and validated SEO consultants world wide, acknowledging that Search Engine Optimization is an essential ingredient of a successful web site. This took many years! Some will note that Google continued to deny the value of SEO right up until Google itself figured out how to profit from it.

Initially, in the old days, Google denied SEO even existed. They sometimes referred to a small, disjoint community of fringe webmasters “gaming the system” as if it were an annoyance for Google and something bad for everyone. Of course they did this as they built their massive monopoly on search and advertising. They also did this as insiders at Google (Google employees) build personal web empires to exploit their knowledge of how Google works both sides of the traffic control and ad publishing marketplace.

The SEO consulting field grew rapidly due to the market demand for something other than Google’s promises of riches to webmaster who simply follow the published Google rules. Clearly Google’s claims didn’t hold water. Those who executed on SEO practices outperformed everyone else, often to amazing degrees. Still, though, Google tried to brand SEO as evil (and in some cases, “illegal”). In many cases, Google was nearly forced to rewrite and update its published guidelines, as professional SEO consultants exposed situations where Google clearly didn’t behave as it promised to behave.

Eventually SEO had earned so much respect in the marketplace based on performance alone (even overcoming Google’s significant attempts to brand it negatively) that even Google had to pay attention. Matt Cutts opened a dialog with the professional SEO community, and, over time, Google increasingly acknowledged that SEO existed, was important, and that people needed to learn SEO.

Google started an SEO education channel on YouTube, addressing hundreds of common SEO issues. Matt Cutts and other Google employees contributed expertise about how SEO increased the odds for business success on the web. Google answered submitted questions, and Google employees participated in site reviews at search conferences. Google still didn’t openly acknowledge the SEO consultants, however, choosing instead to continue to warn consumers not to trust SEO consultants. For every few words acknowledging that some could be helpful, Google published dozens of words cautioning consumers of the risks of hiring SEOs or following SEO advice.

These days the marketplace has had just about enough of Google’s misinformation. Every day we read articles admonishing Google for privacy invasions, aggressive unilateral moves against select web publishers, and corporate behavior typical of yesterday’s AT&T, SouthWestern Bell, or Verizon. Google has become the big greedy insensitive corporation, despite its promises of “being good”. We are seeing reports of the equivalent of “insider trading” at Google, where Google employees help select friends and associated with SEO issues, secretly and “unofficially” at the same time that Google the corporation refuses to provide public customer support, or even a communications channel.

But now, finally, SEO consultants around the world can rejoice. Google the corporation has validated the SEO consultant. According to reports of  this Google post, Google will start offering SEO services on a limited basis (starting in Norway). Since Google always tests first and usually runs extended “beta” periods for their new offerings, it will likely be some time before we know how far Google will move into the SEO services marketplace. But one thing we know for sure: SEO is an essential ingredient of any web site, and it takes a  search professional (a respected professional SEO consultant or perhaps a Google employee) to advise business on how to SEO their web sites.

John Andrews is a professional SEO consultant in Seattle, Washington. John has been focused on Search Engine Optimization since before Google launched, and a full-time independent SEO Consultant since 2003.

Updated: The Google post was subsequently updated. I now see this (translated to English by Google):

“When we published this post, we did this in order to reach our target audience: Webmasters in the Nordic countries. Some readers misunderstood this as an indication that we introduce help for webmasters over the review of the pages; imidlertig this is not the case.  A site clinic is an opportunity for us to come up with constructive criticism and share tips on improving web pages, hopefully, can lead to better visibility for these pages. Our decision to keep search and advertising completely separated continues to be a definite fact.We should have made this clearer in the original post, and hope this post clears up any confusion.”

I received two requests to acknowledge this. I also note the language used… despite the fact that this still reads like consulting on seo matters where Google legal has imposed a clarifying statement denying any crossover between search and paid advertising, Google chooses language that claims it is the reader who has made an error (“Some readers misunderstood this…“). Perhaps Google needs to return to finishing school for a bit?

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John Andrews is a mobile web professional and competitive search engine optimzer (SEO). He's been quietly earning top rank for websites since 1997. About John




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Recent Posts: ★ SEO Industry Growth, Widespread Failure, and SEO Industry Challenge ★ Do you want to WIN, or just “Be the Winner”? ★ 503: GONE ★ Cloud Storage ★ Identity Poetry for Marketers ★ PR is where the Money Is ★ Google is an Addict ★ When there are no Jobs ★ Google Stifles Innovation, starts Strangling Itself ★ Flying the SEO Helicopter ★ Penguin 2.0 Forewarning Propaganda? ★ Dedicated Class “C” IP addresses for SEO ★ New Domain Extensions (gTLDs) Could Change Everything ★ Kapost Review ★ Aaron Von Frankenstein ★ 2013 is The Year of the Proxy ★ Preparing for the Google Apocalypse ★ Rank #1 in Google for Your Name (for a fee) ★ Pseudo-Random Thoughts on Search ★ Twitter, Facebook, Google Plus, or a Blog ★ The BlueGlass Conference Opportunity ★ Google Execs Take a Break from Marissa Mayer, Lend Her to Yahoo! ★ Google SEO Guidelines ★ Reasons your Post-Penguin Link Building Sucks ★ Painful Example of Google’s Capricious Do Not Care Attitude 


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