John Andrews is a Competitive Webmaster and Search Engine Optimization Consultant in Seattle, Washington. This is John Andrews blog on issues of interest to the SEO community and competitive webmasters. Want to know more?  Competitive Web & SEO
April 6th, 2010 by john andrews – Do It Yourself SEO

Update: I’m “live blogging” my evaluation of, a new service that promises to facilitate the basic SEO kick-start for small businesses. As I sign up and run through it (as a professional SEO consultant in Seattle) I will add thoughts here, so if you are reading this on Tuesday April 6 be sure and refresh the page for the latest notes. has been under development for a while and is now “live”. I love the concept – an easy, thoughtful kickstart to adding search engine optimization (SEO) to your Internet web site. Given the tools available these days for SEO research, and the established basis of SEO as a web business strategy, it should be possible to provide serious value through such a subscription service. Did they do it? Did they at least build a foundation for success? Is it worth $49/month? I hope to find out. Here we go.


There’s an affiliate program, which should be excellent for established SEO professionals. This promises to be the kind of service I would love to use as a reference for small business contacts. I will definitely sign up for this. Update: I hesitate… the affiliate program is part of the Google Affiliate Network, and requires an Adsense account etc. Not my favorite company for financial data. I will pass on the affiliate program for now, and pass along the feedback.
Nice web 2.0 site… promises a 27 second signup.. took me more like 18 seconds. I did have to sign up for the free trial with a credit card, but I know the people behind DIYSEO have a lot of skin in the online marketing game. No worries about handing over a credit card. I know where they live ;-)

I’ve got 7 days of free usage under the sign up, after which it’ll be $49/month. Seems reasonable. How hard is it to recover $49 per month? Given most SEO consultants charge between $100 and $500 per hour and most initial consults with an SEO cost upwards of $500, small businesses need to take risks like the $49/month trial (as do I as a professional.. I need to know the latest staus of the mythical “SEO in a Box” we expect one of these decades).

SEO Process Feedback

Wow.. that’s way cool. I just graduated “SEO Kindergarten” by adding a site for evaluation, identifying competitor sites and core keyword niche, and following prompts for some automated keyword research. And then awesomeness… it asked me to do a 1 minute optional feedback survey on that process! That’s has got to be awesome for the developers of DIYSEO… great time to ask. I will now add my feedback…

Keyword Research

DIYSEO uses APIs to keyword research tools. I think I noticed when it was returning Wordtracker and SEO Pivot results. Two things I noted as I worked with it:

  • The keyword research was no better than initial runs at Wordtracker, at first, but then as I added more specific keywords I could see SEOPivot coming in (with keywords pulled from my site’s historical performance in search engines). I imagine there is no upper limit for improvements to the automated keyword research of an SEO tool like this.
  • I love that the small business client is walked through this basic keyword research step! They see how “easy” automated keyword research is, but also how inefficient and time-consuming it can be.

I expect the automated keyword research to get better.

My Blog is Horrible. My old blog and its hosting are way sub-standard at this point. too slow, too slow. Alas, it is what it is for now.

SEO Middle School or Primary School

I forget what it said… that I was now in SEO primary schol or whatever after graduating kindergarten. Whatever. Building in some game theory is a great idea, but I’m not the typical doi tit yourself SEO tool customer and, well, meh.

SEO Dashboard

I am staring at my SEO dashboard for my site. Ranking reports (not available for 24 hours). Domain age, index status in Bing, Yahoo, and something called “Google” (what a stupid name). Anyway my s”Key SEO Metrics” are there, sans Page Rank (nothing shown). Bythe way I kid about the Google name. I actually know what Google is ;-)

SEO Backlinks

The Dashboard shows me 3 core areas: Key SEO Metrics (indexation & status), Rankings (not avail for 24 hours), and Backlinks (total backlinks and unique backlinks). Again, no backlink data available yet.

There is a social component.. I see a silhouette avatar and mention of forums. I can see how future clients will start here and either grow into DIYSEO as it grows, or use it as “k-12″ education for SEO. Again, another stroing reason for established professional SEO consultants to participate in the community and secure a presence.

SEO Education

Okay now I see it on the right side column… SEO Steps with thevarious education levels shown with their sub-parts, with Kindergarten items checked off. Nice work on the interface. Now I need to do SEO Grade School, SEO High School, and SEO College.

Overall it shows I completed 5 of 56 steps, for 1.50 “hours logged”.. I suppose towards graduation? Will there be a party?

Spring Break

Okay it’s time for my Spring Break. I’ll return to this later, and look at what’s been updated. Then I’ll make a push to get to High School and see just what that entails.

Doing the SEO Tasks

I think this is pretty cool for customers who are adding SEO processes, but also for its potential as an SEO community project. The steps are good.. whocould argue with advice to add target keywords to your page content, consider adding target keywords to your page titles, and other SEO basics? For those just getting started with SEO for a website, the task list is great. Behind the list is the potential for awesomeness. Each “task” has a “how” link with a top on how to accomplish the task. Not everything is in there obviously. I’m sure this is a big undertaking, and I would expect them to start with basics and add depth over time.

For example, when I added this site I was asked about the platform and I selected WordPress. Now, whenit says to edit my page titles, the help doesn’t know I am using WordPress so it suggests I consult the documentation for my CMS to edit the page titles.

Newbies might think that’s a FAIL… that if it nows I use WordPress, it should provide WordPress instructions. The rest of us know, however, that the page titles are designated in the WordPress template, or perhaps within a WordPress SEO management plugin. It would be quite a feat for an automated tool like DIYSEO to know those details, yet.. do you see the potential? It’s a no brainer to watch the activity and supplement the help tips with content including links out to smarter help (such as is likely to exist inthe forums someday).

Again… SEO pros should be involved here. This system is showing customers just what it takes to be awesome at SEO, and we all know that takes talent and experience. kick start and edcuation… that’s what DIYSEO can provide, plus an interface to advanced, sometimes custom-specific knowledge for implementing SEO in specific circumstances (like whenusing SEO plugins or popular themes).

I am clearly more excited about DIYSEO for its impact on the SEO industry than client websites. More to follow.

★★ Click to Share!    Digg this     Create a Bookmark     Add to Newsvine

Competitive Webmaster

Wonder how to be more competitive at some aspect of the web? Submit your thoughts.

SEO Secret

Not Post Secret

Click HERE


John Andrews is a mobile web professional and competitive search engine optimzer (SEO). He's been quietly earning top rank for websites since 1997. About John




comments policy



Recent Posts: ★ SEO Industry Growth, Widespread Failure, and SEO Industry Challenge ★ Do you want to WIN, or just “Be the Winner”? ★ 503: GONE ★ Cloud Storage ★ Identity Poetry for Marketers ★ PR is where the Money Is ★ Google is an Addict ★ When there are no Jobs ★ Google Stifles Innovation, starts Strangling Itself ★ Flying the SEO Helicopter ★ Penguin 2.0 Forewarning Propaganda? ★ Dedicated Class “C” IP addresses for SEO ★ New Domain Extensions (gTLDs) Could Change Everything ★ Kapost Review ★ Aaron Von Frankenstein ★ 2013 is The Year of the Proxy ★ Preparing for the Google Apocalypse ★ Rank #1 in Google for Your Name (for a fee) ★ Pseudo-Random Thoughts on Search ★ Twitter, Facebook, Google Plus, or a Blog ★ The BlueGlass Conference Opportunity ★ Google Execs Take a Break from Marissa Mayer, Lend Her to Yahoo! ★ Google SEO Guidelines ★ Reasons your Post-Penguin Link Building Sucks ★ Painful Example of Google’s Capricious Do Not Care Attitude 


☆ about

John Andrews is a mobile web professional and competitive search engine optimzer (SEO). He's been quietly earning top rank for websites since 1997. About John

☆ navigation

  • John Andrews and Competitive Webmastering
  • E-mail Contact Form
  • What does Creativity have to do with SEO?
  • How to Kill Someone Else’s AdSense Account: 10 Steps
  • Invitation to Twitter Followers
  • …unrelated: another good movie “Clean” with Maggie Cheung
  • …unrelated: My Hundred Dollar Mouse
  • Competitive Thinking
  • Free SEO for NYPHP PHP Talk Members
  • Smart People
  • Disclosure Statement
  • Google Sponsored SPAM
  • Blog Post ideas
  • X-Cart SEO: How to SEO the X Cart Shopping Cart
  • the nastiest bloke in seo
  • Seattle Domainers Conference
  • Import large file into MySQL : use SOURCE command
  • Vanetine’s Day Gift Ideas: Chocolate Fragrance!
  • SEM Rush Keyword Research
  • ☆ blogroll

  • Bellingham SEO
  • Domain Name Consultant
  • Hans Cave Diving in Mexico
  • Healthcare Search Marketing
  • John Andrews
  • John Andrews SEO
  • SEMPDX Interview
  • SEO Quiz
  • SEO Trophy Phrases
  • SMX Search Marketing Expo
  • T.R.A.F.F.I.C. East 2007
  • TOR
  • ☆ categories

    Competition (39)
    Competitive Intelligence (15)
    Competitive Webmastering (547)
    Webmasters to Watch (4)
    domainers (63)
    Oprah (1)
    photography (3)
    Privacy (16)
    Public Relations (187)
    SEO (398)
    Client vs. SEO (2)
    Link Building (3)
    Search Engines vs. SEO (1)
    SEO SECRETS (11)
    SEO vs. SEO (1)
    ThreadWatch Watching (5)
    Silliness (24)
    Social Media (7)
    society (31)
    Uncategorized (23)

    ☆ archives

  • November 2014
  • September 2014
  • December 2013
  • October 2013
  • September 2013
  • August 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • November 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • November 2011
  • October 2011
  • September 2011
  • July 2011
  • May 2011
  • April 2011
  • March 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006
  • August 2006
  • July 2006