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Monthly Archives: January 2012

“when whales fight, the shrimp’s back is broken”

Google, Facebook, and Twitter are battling. Google is clearly the aggressor right now, unsatisfied with it’s role as “aggregator of the worlds information…. but only when the world permits it”. Google has been pushing around web publishers and web users for the past year or so, and is now making moves to show it’s willingness […]

Transparency in the Land of Opportunity

Aaron posted a great review of transparency in SEO over at SEO Book. You should read it. He goes into detail on how the marketplace seems to attach value to claims of transparency and “open” ness, even though those credits are largely misplaced. He reviews how Google abuses that to its advantage in numerous ways. […]