Tim Converse presents a set of colors for search engine optimization, beyond the now standard “black, white and grey”. He has the right idea, but I am afraid he missed the mark. His new range runs from “Dark inky black” to  “Luminescent pearly white”, but Tim, those aren’t colors. Black is the absence of color, and a white is a blend of all colors. Think of SEO on merely a grey scale? No. The only SEO worth doing is GREEN SEO.

Green SEO is the color of money - U.S. money, that is. The “greenback”. That elegant, rich, unique color of green somewhere between Kelly green and forest green. If maroon is a sanguinous shade of red, money is a sanguinous shade of green.

SEO must be green, for it must generate wealth. Instead of asking “how black” is your SEO, or “how white” is your SEO, you should be asking yourself  “how green is my SEO”. Green baby. It’s the only color of SEO that matters.

Yes, it’s “Hack a Mac in 60 seconds” and “Macbook easily hacked” and all about the Mac being susceptible to a remote wireless hack that gives the hacker complete access to the local machine.

Is it true? Well, not really. The hack attacks a device driver that is used by some companies wireless cards, and some Mac’s use those cards. Thus, some Macs are vulnerable. As are any PCs using vulnerable drivers. I guess it’s more fashionable to mention “Mac” than “device driver”.

This PR nightmare for Apple comes from it’s smugness - or rather the smugness of the “switch” commercials. The security researcher who deliberately tied the Mac to this security exploit stated that he did so because he was annoyed by the people in the Mac commercials. They seemed too smug about security. Hah. Smugness leads to PR nightmare. Lesson learned?

I didn’t go to Black Hat or DEFCon this year. It’s too damn hot in Vegas, and too darn nice here on the coast.

The video is here. The smugness is evident here. The most factual technical article I found in today’s coverage is here.

Update: I find blogging interesting because it encourages authors to publish before analyzing their thoughts, and sometimes that can be very revealing.  If these IT professionals are afraid of Black Hat Briefings, they should take a look at DEFCon. Oh, and shall we say “Mission Accomplished” for raising awareness of security issues?