Over at MightyHitter we see how Google’s predictive advertising causes Chinese language ads to show up on (his?)  English language blog. I am willing to bet that Chinese character ads perform better than English character ads on an English website with a Chinese audience. Go Google.

That Google is serving ads based on the context of the pages that link to you is not news (ever hear of “relevant” inbound links?). It’s a well known competitive technique — spam your enemy’s site with inbound links from inappropriate content sites to stir the stew. But the fact that Chinese character ads are “invisible” to non-Chinese readers is interesting. I repeat… the ads are invisible. Niiiiiiiiiice! We’ve finally found a way to serve ads on pages that do not distract our audience! Oh, and the spammers could fill your leaderboards with ads that nobody can read. Hmmmmm…