In suburban America in the 80’s, everyone had a home bar, and everyone wanted to know everyone else’s drink. You wanted to be able to take a guest aside to the bar and serve him what he liked…make him feel special. The town hall people, the lawyer down the street, the cardiologist that gave out free advice, and of course the ice cream company district manager living next door. I was just a teenager but sometimes running to the Local Liquor Store for somebody’s favorite Tanguerey, or Jim Beam, or Canadian Club was *the* critical task of the day.

Nowadays SEO people meet at bars and restaurants, but they still drink, and that aside meeting is still where the SEO action takes place at major conferences. Oh, sure the sales action and intros largely take place on the conference floor and exhibit hall, but the SEO action is at the bar.

In this case the lawyer has been swapped out for a domain guru or semantics expert, the town hall guy has been replaced by the link meisters and directory kings, and the ice cream salesman? Well, let’s just say that these days he’s selling luncheon meat.

The question remains: What do you drink?