Tim Converse presents a set of colors for search engine optimization, beyond the now standard “black, white and grey”. He has the right idea, but I am afraid he missed the mark. His new range runs from “Dark inky black” to  “Luminescent pearly white”, but Tim, those aren’t colors. Black is the absence of color, and a white is a blend of all colors. Think of SEO on merely a grey scale? No. The only SEO worth doing is GREEN SEO.

Green SEO is the color of money - U.S. money, that is. The “greenback”. That elegant, rich, unique color of green somewhere between Kelly green and forest green. If maroon is a sanguinous shade of red, money is a sanguinous shade of green.

SEO must be green, for it must generate wealth. Instead of asking “how black” is your SEO, or “how white” is your SEO, you should be asking yourself  “how green is my SEO”. Green baby. It’s the only color of SEO that matters.