I’ve been noting how many people claim to be doing SEO these days, and wondering about that whole issue of SEO credibility. I’m starting to think that maybe I’ve been watching the wrong horse. Maybe SEO really is that easy these days, because expectations are so low. If you’ve gotten used to seeing 2 visitors a day to your website, and switching to WordPress (with all of it’s advanced “SEO Features“) got you over 150 per day, wow! Look mom, you really are an SEO.

I stumbled across this lawyer blog service and started reading the promotional copy and liked it for it’s explanation of why it is a good idea for lawyers to have blogs. And then I got down to the part where the lawyer-blogger posted about Matt Cutts, and SEO feedback. Huh? A lawyer blogger thinks he is doing SEO, and suggests other lawyer bloggers give Matt more feedback on what they want to know about SEO and Google.

Ahem. Keyword spam at the bottom of the page… yeah, that’s SEO:

Law Blogs By LexBlog For The Lawyer, Attorney and Law Firm.
Law Blog and Legal Blog Design For Lawyers, Attorneys and Law Firms.
Lawyer Blogs, Weblogs and Blawgs. Lawyer Blog, Blawg and Weblog Design. Law Firm Internet Marketing and Search Engine Optimization.

I’ve been watching the wrong horse, ferr sherrrr. Time for a correction I think. I had the write idea when I focused my efforts on “competitive webmastering” instead of SEO. The word SEO has gone to the dogs.

I’ll put it plain and simple. When you hear everyone and his cousin say the stock market is soaring, and you have to get in, that is when it is time toget out. When you see everyone and his brother saying “the stock market is dead. Wait for it to come back” that is the time to get in. And if you are a lawyer and you see other lawyers thinking they are doing their own SEO using a blog service, it’s a perfect time to hire an SEO.