John Andrews is a Competitive Webmaster and Search Engine Optimization Consultant in Seattle, Washington. This is John Andrews blog on issues of interest to the SEO community and competitive webmasters. Want to know more?

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How to Kill Someone Else’s AdSense Account: 10 Steps

You didn’t seriously think I would outline a way to sabotage someone else’s commercial enterprise, did you? That would be wrong.

But since you came here looking for that, let me provide some advice: what goes around comes around. Here me? That’s not a threat, that’s a preface to understanding how Google handles problems now, and will handle them going forward.

If you want to be first, go ahead and mess around with all this stuff and see what happens. You may experience or witness unjust, unfair, and possible unbelievable behavior from Google. Few will care. Try to get someone’s account banned, execute click fraud, or pretend to be them and call their mother to finally unload all those pent up frustrations her son has because of the way she with held the breast milk in the early months. Blame her for your angst. It might work. But don’t Digg it - Nobody cares. It’s not news.

Pretty soon this will go around and Google will stop it, and that will be sooner rather than later. And the rest of us not-so-early-adopters will be safer from the injustice. It’s the way of the world. The wild west had highway robbers, and horse theives were hanged without trial nor jury. There is simply no other way to progress.

So competitive webmasters need to understand the risks. Can you account be hassled? Sure. But is your account especially susceptable to the merciless Google justice? If you have multiple domains, and you place AdSense willy-nilly here and there then, yes, you are already slightly unstable. The more stable you appear to the one cutting you a check, the less security they will place on that check. It’s known as trust.

Again… let’s ignore the claim that yesterday, a sudden influx of clicks from an inappropriate new domain could cause an automated account suspension. That’s probably going to be fixed by…. there. I knew they’d start paying closer attention to the important accounts that show sudden changes in click activity, instead of just banning them all. It simply had to become a priority.

So, if you have been webmastering in Assisted Living Facilities and Durable Medical Equipment markets, and decided yesterday to launch a new Naturalist Vacation site, you may want to create a channel for it before you post your AdSense code and shoot for a Digg. You may also want to synchronize your Whois so they have the same false data, or use the same privacy proxies. Adjust the AdSense color scheme to match the site, just as you would always do. Whatever you do, you do deliberately and thoughtfully, unlike a scammer.

But if you are a scammer, like maybe one of those Made-For-AdSense scrapers, then you’re out of luck. Put your arm around your business partner and see if you can work something out (that’s Google, right?). Just like the guy who returned his hiking shoes to REI after 3 years because they “wore out too soon”, I have no sympathy for your abusive behavior. You get what you deserve. Scam if you will, but stop whining, ok?
I’m not saying automated bans don’t happen. I’m not syaing it’s ok for Google ot ban an account no-questions-asked. I’m just saying this is not news, and won’t last long for legitimate publishers. AND, most importantly, I am suggesting this is a very important issue for the competitive webmaster to understand, which means do a lot more research than reading a sensationalist Digg post or a few blogs.

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